How must the Internet Advertising fee be paid for a Canine Dimensions franchise?
Canine_Dimensions Franchise · 2025 FDDAnswer from 2025 FDD Document
| Name of Fee | Amount | Due Date | Remarks |
|---|---|---|---|
| Royalty | 11% of Gross Sales or the Minimum Royalty ($250 per week), whichever is greater. (Note 2) | Payable on Tuesday of each week, via ACH (Note 3) | Royalty Fees are payable by automatic debit, and funds must be made available in your account for withdrawal. Royalties will be assessed after you have been operating for 30 days. |
| Internet Advertising | $1,000 per month. |
Source: Item 6 — OTHER FEES (FDD pages 10–13)
What This Means (2025 FDD)
According to Canine Dimensions' 2025 Franchise Disclosure Document, franchisees are required to participate in the Internet marketing program administered by Canine Dimensions. The Internet Advertising fee is $1,000 per month, payable on the 1st day of each month via ACH (Automated Clearing House). This means the franchisee must authorize Canine Dimensions to automatically debit their bank account for the fee amount each month.
This mandatory participation in Canine Dimensions' Internet marketing program and the associated fee have several implications for franchisees. First, it ensures a consistent brand presence and marketing strategy across all franchise locations. Second, it centralizes control over online advertising with Canine Dimensions, potentially leveraging economies of scale and expertise. However, franchisees have limited control over the specific online marketing strategies employed.
The ACH payment method is a standard practice for recurring franchise fees, as it ensures timely and consistent payments. Franchisees need to ensure that sufficient funds are available in their account to avoid any dishonored payment fees or disruptions in service. The mandatory nature of the Internet marketing program means that franchisees cannot opt out or choose alternative marketing strategies, even if they believe other approaches might be more effective in their local market. Therefore, prospective franchisees should evaluate the effectiveness of Canine Dimensions' Internet marketing program and consider the cost-benefit of this mandatory fee.