If Canine Dimensions modifies a mark, must the franchisee modify or discontinue its use?
Canine_Dimensions Franchise · 2025 FDDAnswer from 2025 FDD Document
You must follow our rules when you use our Marks. You cannot use a name or mark as a part of a corporate name or with modifying words, designs or symbols except for those which we license to you. You may not use our marks with the sale of an unauthorized product or service or in a manner not authorized in writing by us. You must modify or discontinue the use of a Mark if we modify or discontinue it. We are not required to reimburse you for any costs you incur related to the modification or discontinuance of a Mark.
Source: Item 13 — TRADEMARKS (FDD pages 25–26)
What This Means (2025 FDD)
According to Canine Dimensions's 2025 Franchise Disclosure Document, franchisees must modify or discontinue the use of a mark if Canine Dimensions modifies or discontinues it. The FDD states that Canine Dimensions is not required to reimburse franchisees for any costs incurred related to the modification or discontinuance of a mark. This requirement is part of the franchisee's obligations regarding the use of Canine Dimensions's trademarks.
This means that if Canine Dimensions decides to update or change any of its trademarks, franchisees are obligated to implement those changes in their own businesses. This could involve updating signage, marketing materials, and other branded items to reflect the new trademark. Franchisees bear the financial responsibility for these changes, which can potentially impact their operating costs.
This stipulation is fairly standard in franchising, as franchisors need to maintain consistent branding across all franchise locations. However, the fact that Canine Dimensions does not offer reimbursement for these changes is something prospective franchisees should consider. It's important to factor in potential rebranding costs when evaluating the overall investment and profitability of a Canine Dimensions franchise. Franchisees should inquire about how often Canine Dimensions has modified their marks in the past and how often they anticipate doing so in the future.