What happens to local marketing materials submitted to Canine Dimensions for review?

According to Canine Dimensions's 2025 Franchise Disclosure Document, franchisees must adhere to specific guidelines regarding the use of the brand's marks in their advertising and promotional materials. Canine Dimensions reserves the right to approve all signs, memos, stationery, business cards, advertising material, forms, and all other objects and supplies using the Marks. Franchisees must ensure that all advertising, publicity, point of sale materials, signs, decorations, furnishings, equipment, or other materials employing the words "Canine Dimensions" comply with the Franchise Agreement and the Manual, and franchisees must obtain Canine Dimensions's approval before using them.

This means that if you are a Canine Dimensions franchisee, you cannot create and use marketing materials without first getting them approved by the franchisor. This requirement ensures brand consistency and protects the trademarks associated with Canine Dimensions. It also allows Canine Dimensions to maintain control over how its brand is represented in the marketplace.

The FDD states that franchisees must operate and advertise the Franchised Business only under the name "Canine Dimensions" without prefix or suffix, unless otherwise authorized or required by Franchisor. Franchisees must also identify themselves as the owner of the Franchised Business in conjunction with any use of the Marks, including, but not limited to, on invoices, order forms, receipts, and contracts. These requirements are typical in franchising, as franchisors seek to maintain a consistent brand image and customer experience across all locations. Failure to comply with these requirements could result in a breach of the franchise agreement.