What happens to advertising materials submitted to Canine Dimensions for review?
Canine_Dimensions Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee must obtain Franchisor's approval for all advertising and promotional materials before using them. All advertising and promotion by Franchisee in any manner or medium shall be conducted in a dignified manner and shall conform to such standards and requirements as are specified by Franchisor. Franchisee shall submit to Franchisor for its prior approval (except with respect to prices to be charged), samples of all advertising and promotional plans and materials that Franchisee desires to use that have not been prepared or approved by Franchisor within the immediately preceding twelve (12) months. If written disapproval is not received by Franchisee from Franchisor within twenty (20) days of the date of receipt by Franchisor of such samples or materials, Franchisor shall be deemed to have given the required approval. Franchisee shall display the Marks in the manner prescribed by Franchisor on all signs and all other advertising and promotional materials used in connection with the Franchised Business. All materials submitted to Franchisor for its review shall become Franchisor's property, to be used or disseminated by
Franchisor in its discretion.
Source: Item 22 — CONTRACTS (FDD page 36)
What This Means (2025 FDD)
According to Canine Dimensions's 2025 Franchise Disclosure Document, all advertising and promotional materials that a franchisee submits for review become the property of Canine Dimensions. Canine Dimensions has the discretion to use or disseminate these materials as it sees fit.
This means that once a Canine Dimensions franchisee submits advertising samples for approval, they relinquish control over those materials. Canine Dimensions can then use those ideas or materials in any way it chooses, potentially across the entire franchise system.
This clause is important for prospective franchisees to understand, as it affects their intellectual property rights regarding advertising concepts. Franchisees should consider the implications of submitting original ideas and designs, as they will no longer have exclusive rights to them once submitted for approval. Franchisees may want to discuss with Canine Dimensions what protections they have for their advertising materials.