What is the Canine Dimensions franchisee's right to use the marks limited to?

According to Canine Dimensions' 2025 Franchise Disclosure Document, a franchisee's right to use the brand's marks is specifically limited to the uses authorized within the franchise agreement. Any unauthorized use of the marks is considered an infringement. This means a franchisee must adhere strictly to the guidelines set by Canine Dimensions regarding how and where the trademarks and service marks are displayed.

Canine Dimensions franchisees can only use the marks designated by the franchisor and only in the manner authorized. The marks are to be used solely for the operation of the franchised business or in its advertising. All materials displaying the Canine Dimensions name, including signs, memos, stationery, and business cards, are subject to the franchisor's approval. Franchisees must operate and advertise their business only under the name "Canine Dimensions" unless otherwise authorized or required.

Furthermore, franchisees must identify themselves as the owners of their franchise when using the marks on business-related documents like invoices and contracts. They must also include a disclaimer stating that each Canine Dimensions business is independently owned and operated on documents used with customers and associates, as well as on business cards, websites, and advertising materials. This ensures customers understand that each franchise is independently run, even though they operate under the Canine Dimensions brand.

Upon termination or expiration of the franchise agreement, the franchisee's right to use the marks immediately ceases. The franchisee must then discontinue using all confidential methods, procedures, and techniques associated with the Canine Dimensions system, including the marks. This includes removing all signs, advertising materials, and online listings that display the marks, and taking necessary actions to cancel any assumed name registrations containing the Canine Dimensions name.