Are Canine Dimensions franchisees required to spend $1,500 per month on advertising?

According to Canine Dimensions' 2025 Franchise Disclosure Document, franchisees are not required to spend $1,500 per month on advertising. The FDD specifies a mandatory advertising fee of $1,000 per month for internet advertising, which is paid directly to Canine Dimensions. However, some franchisees may choose to spend more on advertising, with $1,500 per month representing a higher, optional spending level.

This means that while there is a baseline advertising commitment, franchisees have the flexibility to increase their advertising expenditure if they believe it will benefit their business. This could be particularly useful in more competitive markets or during specific promotional periods. The initial investment table shows an 'Advertising' cost of $3,000 to $4,500, which is a lump sum payable prior to opening, and this aligns with the monthly advertising costs for the first three months of operation.

Prospective franchisees should consider their local market conditions and business goals when deciding whether to increase their advertising spend beyond the mandatory $1,000 per month. It's important to note that the initial advertising costs are paid as a lump sum to Canine Dimensions, and the optional higher spend is at the franchisee's discretion. Franchisees should discuss advertising strategies and budget allocation with Canine Dimensions during their training to make informed decisions about their advertising investments.