What are the Canine Dimensions franchisee's obligations regarding signage and advertising on vehicles used in the Franchised Business?
Canine_Dimensions Franchise · 2025 FDDAnswer from 2025 FDD Document
- 15.1.4 Immediately upon termination or expiration of this Agreement, Franchisee must make such modifications or alterations to the Approved Location and Vehicles operated hereunder and shall make such specific additional changes thereto as Franchisor may reasonably request.
7.2 Right to Use
With respect to Franchisee's use of the Marks, Franchisee agrees that:
- 7.2.4 During the Term and any successor agreement, Franchisee must identify itself as the owner of the Franchised Business in conjunction with any use of the Marks, including, but not limited to, on invoices, order forms, receipts, and contracts.
Franchisee must post a conspicuous notice on any documents used with Franchisee's customers and Associates that states: "EACH CANINE DIMENSIONS BUSINESS IS INDEPENDENTLY OWNED AND OPERATED" or any modification of this statement as Franchisor requires.
Franchisee must include this disclaimer on all business cards, stationery, promotional and advertising materials, website and Internet communications, real estate documents, and all other materials Franchisee uses.
- 15.1.1 Franchisee must immediately cease to operate the Franchised Business and shall not thereafter, directly or indirectly, represent to the public that the Franchise is a Canine Dimensions Franchise or hold itself out as a present or former franchisee of Franchisor. Franchisee must comply with the covenants contained in Article 16.
- 15.1.2 Franchisee must immediately and permanently cease to use, in any manner whatsoever, any confidential methods, procedures and techniques associated with the System; the Mark "Canine Dimensions", and all other Marks and distinctive forms, slogans, signs, symbols, monograms and devices associated with the System, and shall entirely remove all Internet listings, local citations and social media associated with the System. In particular, Franchisee must cease to use, without limitation, all signs, advertising materials, displays, stationery, forms, and any other articles or clothing which display the Marks.
Source: Item 22 — CONTRACTS (FDD page 36)
What This Means (2025 FDD)
According to Canine Dimensions's 2025 Franchise Disclosure Document, franchisees must adhere to specific guidelines regarding signage and advertising, including on vehicles. Franchisees are required to make modifications or alterations to vehicles operated under the agreement as reasonably requested by Canine Dimensions. This suggests that Canine Dimensions has the authority to dictate how the vehicles used in the franchise business are branded and advertised.
During the term of the franchise agreement, franchisees must identify themselves as the owner of the franchised business in conjunction with any use of Canine Dimensions's marks. This includes on invoices, order forms, receipts, and contracts. Franchisees must also post a conspicuous notice on any documents used with customers and associates stating that "EACH CANINE DIMENSIONS BUSINESS IS INDEPENDENTLY OWNED AND OPERATED" or any modification of this statement as Canine Dimensions requires. This disclaimer must be included on all business cards, stationery, promotional and advertising materials, websites, internet communications, real estate documents, and all other materials the franchisee uses.
Upon termination or expiration of the franchise agreement, franchisees must immediately cease operating the franchised business and cannot represent themselves as a current or former Canine Dimensions franchisee. They must also stop using any confidential methods, procedures, and techniques associated with the Canine Dimensions system, including the brand name and all other marks and distinctive forms, slogans, signs, symbols, monograms, and devices associated with the system. This includes removing all signs, advertising materials, displays, stationery, forms, and any other articles or clothing which display the marks. Franchisees must also make modifications or alterations to the vehicles operated under the agreement, as specifically requested by Canine Dimensions.