Is a Canine Dimensions franchisee required to conduct print advertising in their protected territory?
Canine_Dimensions Franchise · 2025 FDDAnswer from 2025 FDD Document
- 7.2.4 During the Term and any successor agreement, Franchisee must identify itself as the owner of the Franchised Business in conjunction with any use of the Marks, including, but not limited to, on invoices, order forms, receipts, and contracts.
Franchisee must post a conspicuous notice on any documents used with Franchisee's customers and Associates that states: "EACH CANINE DIMENSIONS BUSINESS IS INDEPENDENTLY OWNED AND OPERATED" or any modification of this statement as Franchisor requires.
Franchisee must include this disclaimer on all business cards, stationery, promotional and advertising materials, website and Internet communications, real estate documents, and all other materials Franchisee uses.
In all public records, in relationships with other persons, and on letterhead and business forms, Franchisee must indicate its independent ownership of the Franchised Business and that Franchisee is solely a franchisee of Canine Dimensions Franchising, LLC.
7.2.5 Franchisee's right to use the Marks is limited to such uses as are authorized under this Agreement, and any unauthorized use of them will be considered infringement.
7.2.6 Franchisee must not use the Marks to incur any obligation or indebtedness on behalf of Franchisor.
7.2.7 Franchisee will not use the Marks as part of its Business Entity name.
7.2.8 Franchisee must comply with Franchisor's instructions in filing and maintaining a requisite trade name or fictitious name registration, and shall execute any documents deemed necessary by Franchisor or its counsel to obtain protection for the Marks or to maintain their continued validity and enforceability.
Source: Item 22 — CONTRACTS (FDD page 36)
What This Means (2025 FDD)
The 2025 Canine Dimensions Franchise Disclosure Document does not explicitly state that franchisees are required to conduct print advertising in their protected territory. However, franchisees must adhere to certain advertising and branding guidelines.
Specifically, Canine Dimensions franchisees must identify themselves as the owners of their franchised business in conjunction with any use of the brand's marks, including on advertising materials. All advertising materials must be approved by Canine Dimensions. Franchisees must operate and advertise only under the name "Canine Dimensions" unless otherwise authorized.
While print advertising isn't mandated, franchisees are required to include a disclaimer on all promotional and advertising materials stating that each Canine Dimensions business is independently owned and operated. It is important for a prospective franchisee to discuss advertising requirements and expectations with the franchisor to fully understand their obligations.