Can a Canine Dimensions franchisee operate under a name other than 'Canine Dimensions' without authorization?
Canine_Dimensions Franchise · 2025 FDDAnswer from 2025 FDD Document
be in accordance with this Agreement and the Manual, and Franchisee shall obtain Franchisor's approval prior to such use.
- 7.2.3 Unless otherwise authorized or required by Franchisor, Franchisee will operate and advertise the Franchised Business only under the name "Canine Dimensions" without prefix or suffix.
- 7.2.4 During the Term and any successor agreement, Franchisee must identify itself as the owner of the Franchised Business in conjunction with any use of the Marks, including, but not limited to, on invoices, order forms, receipts, and contracts.
Source: Item 22 — CONTRACTS (FDD page 36)
What This Means (2025 FDD)
According to Canine Dimensions's 2025 Franchise Disclosure Document, franchisees must typically operate and advertise their franchise under the name "Canine Dimensions" unless the franchisor authorizes or requires otherwise. This means a franchisee cannot arbitrarily choose a different name or add prefixes or suffixes to the brand name without explicit permission from Canine Dimensions.
Canine Dimensions retains control over how its brand name is used to ensure consistency and protect its trademarks. Franchisees are required to use only the marks designated by Canine Dimensions and in the manner authorized. All advertising, publicity, point of sale materials, signs, and other materials employing the words "Canine Dimensions" must comply with the franchise agreement and the manual, and franchisees must obtain Canine Dimensions's approval before using them.
Unauthorized use of the Canine Dimensions marks is considered an infringement of the franchise agreement. This includes using the marks in ways not explicitly permitted or using them as part of the franchisee's business entity name. Franchisees are also obligated to identify themselves as independently owned and operated Canine Dimensions franchises in conjunction with any use of the marks on documents like invoices, order forms, and contracts, as well as on business cards and promotional materials. This helps to clarify that the franchisee is an independent entity and not directly part of the Canine Dimensions corporate structure.