Can a Canine Dimensions franchisee independently advertise or market on the Internet?
Canine_Dimensions Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee must post a conspicuous notice on any documents used with Franchisee's customers and Associates that states: "EACH CANINE DIMENSIONS BUSINESS IS INDEPENDENTLY OWNED AND OPERATED" or any modification of this statement as Franchisor requires.
Franchisee must include this disclaimer on all business cards, stationery, promotional and advertising materials, website and Internet communications, real estate documents, and all other materials Franchisee uses.
All advertising, publicity, point of sale materials, signs, decorations, furnishings, equipment, or other materials employing the words "Canine Dimensions" shall be in accordance with this Agreement and the Manual, and Franchisee shall obtain Franchisor's approval prior to such use.
7.2.3 Unless otherwise authorized or required by Franchisor, Franchisee will operate and advertise the Franchised Business only under the name "Canine Dimensions" without prefix or suffix.
15.1.2 Franchisee must immediately and permanently cease to use, in any manner whatsoever, any confidential methods, procedures and techniques associated with the System; the Mark "Canine Dimensions", and all other Marks and distinctive forms, slogans, signs, symbols, monograms and devices associated with the System, and shall entirely remove all Internet listings, local citations and social media associated with the System.
Source: Item 22 — CONTRACTS (FDD page 36)
What This Means (2025 FDD)
According to Canine Dimensions's 2025 Franchise Disclosure Document, franchisees have some obligations and restrictions regarding advertising and marketing, especially online. Franchisees must include a disclaimer on their website and internet communications stating that each Canine Dimensions business is independently owned and operated. This ensures customers understand the franchise is locally run. Franchisees must operate and advertise under the name "Canine Dimensions" unless otherwise authorized. Franchisees must get approval from Canine Dimensions before using any advertising materials.
Canine Dimensions also maintains an Internet Advertising Fund, which franchisees contribute to. While the goal is to maximize brand recognition and benefit all franchisees, Canine Dimensions does not guarantee that the funds spent in a specific area will be proportional to the contributions from that area's franchisees. Canine Dimensions has the right to manage the fund, including collecting contributions and potentially forgiving debts.
Upon termination of the franchise agreement, franchisees must remove all internet listings and social media associated with the Canine Dimensions system. This includes ceasing to use the Marks in any manner whatsoever. These stipulations ensure that the Canine Dimensions brand is protected and consistently represented, while also allowing franchisees some autonomy in their local advertising efforts, subject to franchisor approval.