Can a Canine Dimensions franchisee engage in promotional activities through the Internet directly?
Canine_Dimensions Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee must obtain Franchisor's approval for all advertising and promotional materials before using them. All advertising and promotion by Franchisee in any manner or medium shall be conducted in a dignified manner and shall conform to such standards and requirements as are specified by Franchisor. Franchisee shall submit to Franchisor for its prior approval (except with respect to prices to be charged), samples of all advertising and promotional plans and materials that Franchisee desires to use that have not been prepared or approved by Franchisor within the immediately preceding twelve (12) months. If written disapproval is not received by Franchisee from Franchisor within twenty (20) days of the date of receipt by Franchisor of such samples or materials, Franchisor shall be deemed to have given the required approval. Franchisee shall display the Marks in the manner prescribed by Franchisor on all signs and all other advertising and promotional materials used in connection with the Franchised Business. All materials submitted to Franchisor for its review shall become Franchisor's property, to be used or disseminated by
Franchisor in its discretion. "Advertising" includes any use of the world wide web in connection with the Franchised Business including but not limited to any web sites, web pages, blogs, social networking services, banner advertising, pay-per-click, social media, podcasts, video sharing services, search engine marketing and search engine optimization programs or services. Franchisee may not engage in any promotional activities or sell any products or services, whether directly or indirectly, through the Internet, the World Wide Web, or any other similar proprietary or common carrier electronic delivery system (collectively, the "Electronic Media"); through catalogs, email or other mail order devices sent or directed to customers or prospective customers located anywhere; or by telecopy or other telephonic or electronic communications, including toll-free numbers. All advertising on electronic media must be done by Franchisor through the Internet Advertising Fund only.
Source: Item 22 — CONTRACTS (FDD page 36)
What This Means (2025 FDD)
According to Canine Dimensions's 2025 Franchise Disclosure Document, franchisees are restricted in conducting promotional activities through the internet. Specifically, franchisees cannot engage in promotional activities or sell products/services through the Internet, the World Wide Web, or similar electronic delivery systems. This also includes catalogs, email, mail order, telecopy, or other telephonic or electronic communications.
The FDD states that all advertising on electronic media must be done by Canine Dimensions through the Internet Advertising Fund only. This means that franchisees are required to rely on the franchisor's Internet Advertising Fund for any online promotional efforts.
Before using any advertising or promotional materials, a Canine Dimensions franchisee must obtain approval from the franchisor. Franchisees need to submit samples of their advertising and promotional plans to Canine Dimensions for approval, except for materials already prepared or approved by the franchisor within the last 12 months. If the franchisee doesn't receive written disapproval within 20 days of the franchisor receiving the materials, the approval is considered granted. This ensures that all advertising aligns with the standards set by Canine Dimensions.