Is a Canine Dimensions franchisee allowed to independently advertise or market on the Internet?
Canine_Dimensions Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee must post a conspicuous notice on any documents used with Franchisee's customers and Associates that states: "EACH CANINE DIMENSIONS BUSINESS IS INDEPENDENTLY OWNED AND OPERATED" or any modification of this statement as Franchisor requires.
Franchisee must include this disclaimer on all business cards, stationery, promotional and advertising materials, website and Internet communications, real estate documents, and all other materials Franchisee uses.
All advertising, publicity, point of sale materials, signs, decorations, furnishings, equipment, or other materials employing the words "Canine Dimensions" shall be in accordance with this Agreement and the Manual, and Franchisee shall obtain Franchisor's approval prior to such use.
- 15.1.2 Franchisee must immediately and permanently cease to use, in any manner whatsoever, any confidential methods, procedures and techniques associated with the System; the Mark "Canine Dimensions", and all other Marks and distinctive forms, slogans, signs, symbols, monograms and devices associated with the System, and shall entirely remove all Internet listings, local citations and social media associated with the System. In particular, Franchisee must cease to use, without limitation, all signs, advertising materials, displays, stationery, forms, and any other articles or clothing which display the Marks.
- 15.1.6 Franchisee must notify the telephone company and all listing agencies of the termination or expiration of Franchisee's right to use any telephone number and any classified or other telephone directory listings associated with the Marks and shall authorize the transfer of same to
Source: Item 22 — CONTRACTS (FDD page 36)
What This Means (2025 FDD)
According to Canine Dimensions's 2025 Franchise Disclosure Document, franchisees are permitted to advertise on the internet, but with specific stipulations. Franchisees must include a disclaimer on their website and internet communications stating that "EACH CANINE DIMENSIONS BUSINESS IS INDEPENDENTLY OWNED AND OPERATED" or any modification of this statement as Canine Dimensions requires. This disclaimer is essential to ensure customers understand that each franchise is independently run.
Canine Dimensions retains control over the use of its marks in advertising materials. Franchisees must secure approval from Canine Dimensions before using any advertising, publicity, or point-of-sale materials that feature the Canine Dimensions name. This includes ensuring that all materials align with the standards outlined in the franchise agreement and the operations manual. This requirement aims to maintain brand consistency and quality across all franchise locations.
Upon termination or expiration of the franchise agreement, franchisees must remove all internet listings and social media associated with the Canine Dimensions system. This includes ceasing the use of the marks on any advertising materials and notifying telephone and listing agencies of the termination of the right to use any telephone number and any classified or other telephone directory listings associated with the Marks. These measures are in place to prevent any continued association with the Canine Dimensions brand after the franchise agreement ends.