Where can I find information about the Canine Dimensions Advertising Program?
Canine_Dimensions Franchise · 2025 FDDAnswer from 2025 FDD Document
| SECTION 3 | |
|---|---|
| MARKETING & ADVERTISING STRATEGIES | |
| Initial Marketing Checklist 3.1 | |
| The Canine Dimensions Marketing Program 3.3 | 3.4 |
| The Canine Dimensions Advertising Program | |
| Local Advertising 3.4 | |
| Other Marketing Events | 3.6 |
| Guidelines for using Canine Dimensions Trademarks 3.7 | |
| Sample Canine Dimensions Trademarks 3.8 | |
| Advertising 3.9 | |
| Public Relations 3.14 | |
| Obtaining Approval for Advertising 3.15 | |
| Request for Advertising Approval Form 3.16 |
Advertising
Advertising Fund
We do not have a centralized Advertising Fund for the creation and placement of advertising on a national or regional basis.
Internet Advertising Fund
You are required to participate in an internet marketing program that we will control (the "Internet Advertising Fund"). We will create and administer the Internet Advertising Fund using the websites and other media we select. Canine Dimensions Businesses owned by us or our affiliates may contribute to this fund on the same basis as our franchisees. The fee for the Internet Advertising Fund is a minimum of $1,000 month. You are free to increase this amount if you wish to do so.
The Internet Advertising Fund will be administered by us, or our affiliate or designees, at our discretion, and we may use a professional advertising agency or media buyer to assist us. We may commingle money paid to us for the Internet Advertising Fund with our operating account, but we will account for the funds separately.
We have complete discretion on how the Internet Advertising Fund will be utilized. We may use the Internet Advertising Fund for local, regional or national Internet marketing, advertising, sales promotion and promotional materials, public and consumer relations, website development and search engine optimization, the development of technology for the System and any other purpose to promote the Marks. We will use the Internet for disseminating Internet Advertising Fund advertisements. We may reimburse ourselves, our authorized representatives, or our affiliates from the Internet Advertising Fund for administrative costs, independent audits, reasonable accounting, bookkeeping, reporting and legal expenses, taxes and all other direct or indirect expenses associated with the programs funded by the Internet
Advertising Fund. We do not guarantee that advertising expenditures from the Internet Advertising Fund will benefit you or any other franchisee directly, on a pro rata basis, or at all. We are not obligated to spend any amount on advertising in the geographical area where you are or will be located. We will not use the Internet Advertising Fund contributions for advertising that is principally a solicitation for the sale of franchises, but we reserve the right to include a notation in any advertisement or website indicating "Franchises Available" or similar phrasing.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 19–23)
What This Means (2025 FDD)
According to Canine Dimensions's 2025 Franchise Disclosure Document, information regarding the Canine Dimensions Advertising Program can be found in Section 3 of Item 11, which covers Marketing & Advertising Strategies. Specifically, the Canine Dimensions Advertising Program is mentioned alongside topics such as the Initial Marketing Checklist, Local Advertising, Other Marketing Events, and Guidelines for using Canine Dimensions Trademarks.
Item 11 also details the Internet Advertising Fund, which franchisees are required to participate in. The fee for this fund is a minimum of $1,000 per month, although franchisees can contribute more if they choose. Canine Dimensions has complete discretion over how the Internet Advertising Fund is used and may use it for local, regional, or national internet marketing, advertising, sales promotion and promotional materials, public and consumer relations, website development, search engine optimization, and the development of technology for the System.
The funds may also cover administrative costs, independent audits, accounting, bookkeeping, reporting, legal expenses, and taxes associated with the programs funded by the Internet Advertising Fund. Canine Dimensions does not guarantee that advertising expenditures from the fund will directly benefit any specific franchisee or geographic area and is not obligated to spend any amount in the franchisee's area. The funds will not be used primarily to solicit franchise sales, though advertisements may include a notation indicating "Franchises Available."
Unlike many franchise systems that have a centralized advertising fund for national or regional advertising, Canine Dimensions does not have such a fund. Instead, they rely on the mandatory Internet Advertising Fund and local advertising efforts. This structure means franchisees should be prepared to actively engage in and potentially increase their investment in internet marketing to promote their local Canine Dimensions business.