How does Canine Dimensions define 'Advertising' in the context of the franchise agreement?
Canine_Dimensions Franchise · 2025 FDDAnswer from 2025 FDD Document
With respect to Franchisee's use of the Marks, Franchisee agrees that:
7.2.1 Franchisee will use only the Marks designated by Franchisor, and will use them only in the manner Franchisor authorizes and permits.
7.2.2 Franchisee will use the Marks only for the operation of the Franchised Business or in advertising for the Franchised Business.
Franchisor reserves the right to approve all signs, memos, stationery, business cards, advertising material, forms and all other objects and supplies using the Marks.
All advertising, publicity, point of sale materials, signs, decorations, furnishings, equipment, or other materials employing the words "Canine Dimensions" shall be in accordance with this Agreement and the Manual, and Franchisee shall obtain Franchisor's approval prior to such use.
7.2.3 Unless otherwise authorized or required by Franchisor, Franchisee will operate and advertise the Franchised Business only under the name "Canine Dimensions" without prefix or suffix.
7.2.4 During the Term and any successor agreement, Franchisee must identify itself as the owner of the Franchised Business in conjunction with any use of the Marks, including, but not limited to, on invoices, order forms, receipts, and contracts.
Franchisee must post a conspicuous notice on any documents used with Franchisee's customers and Associates that states: "EACH CANINE DIMENSIONS BUSINESS IS INDEPENDENTLY OWNED AND OPERATED" or any modification of this statement as Franchisor requires.
Franchisee must include this disclaimer on all business cards, stationery, promotional and advertising materials, website and Internet communications, real estate documents, and all other materials Franchisee uses.
Source: Item 22 — CONTRACTS (FDD page 36)
What This Means (2025 FDD)
According to Canine Dimensions' 2025 Franchise Disclosure Document, the franchise agreement addresses advertising in several ways, primarily related to the use of the company's marks and the franchisee's obligation to identify themselves as an independent owner.
The agreement states that franchisees must use the Canine Dimensions marks only for operating or advertising their franchised business. All advertising materials, signs, and other items using the Canine Dimensions name must comply with the franchise agreement and manual, and franchisees must obtain approval from Canine Dimensions before using them. Unless otherwise directed, franchisees must operate and advertise solely under the name "Canine Dimensions."
Franchisees are required to identify themselves as the owners of their Canine Dimensions business in conjunction with any use of the marks, including on invoices, order forms, receipts, and contracts. They must also include a disclaimer stating that each Canine Dimensions business is independently owned and operated on all business cards, stationery, promotional and advertising materials, websites, and other communications. This ensures customers understand they are dealing with an independent franchisee and not directly with Canine Dimensions Franchising, LLC.