Does Canine Dimensions currently have an advertising council composed of franchisees?
Canine_Dimensions Franchise · 2025 FDDAnswer from 2025 FDD Document
There is presently not a council composed of franchisees that advises us on advertising policies, but we may create one in the future. If formed, we reserve the right to change or dissolve the council in our sole discretion. The council will be advisory only and will not have decision making authority.
We do not anticipate forming, or approving the formation of, regional advertising cooperatives.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 19–23)
What This Means (2025 FDD)
According to Canine Dimensions's 2025 Franchise Disclosure Document, there is currently no advertising council composed of franchisees. However, Canine Dimensions states that it may create one in the future. If formed, the council would be advisory only and would not have any decision-making authority.
Canine Dimensions also states that it does not anticipate forming, or approving the formation of, regional advertising cooperatives. This means franchisees cannot depend on having a formal channel to influence advertising strategies or pool resources with other franchisees for regional campaigns.
This lack of an advertising council means that franchisees have limited input on advertising policies. While Canine Dimensions may form a council in the future, it would be advisory only, and Canine Dimensions reserves the right to change or dissolve it at their discretion. Prospective franchisees should consider this when evaluating the level of control they desire over advertising and marketing strategies.