Am I allowed to engage in promotional activities on the Internet for my Canine Dimensions franchise?
Canine_Dimensions Franchise · 2025 FDDAnswer from 2025 FDD Document
You may provide services only to customers and prospective customers who live in your Protected Territory. You may not engage in any promotional activities or sell any products or services, directly or indirectly, through or on the Internet, the World Wide Web, or any other alternative distribution channels (collectively, "Alternative Distribution Channels") directed sent or directed to customers or prospective customers located outside of your Protected Territory. While you may place advertisements in printed media and on television and radio that are targeted to customers and prospective customers located within your Protected Territory, you will not be in violation of the Franchise Agreement if those advertisements, because of the natural circulation of the printed media or reach of television and radio, are viewed by prospective customers
outside of your Protected Territory.
Source: Item 12 — TERRITORY (FDD pages 23–25)
What This Means (2025 FDD)
According to Canine Dimensions's 2025 Franchise Disclosure Document, your ability to engage in promotional activities on the internet is restricted based on your protected territory. Specifically, you cannot engage in promotional activities or sell products/services through the internet or other alternative distribution channels if those activities are directed towards customers outside your protected territory.
This means that while you can have an online presence, your marketing efforts must primarily target individuals within your designated area. Canine Dimensions retains the right to engage in electronic commerce and fulfill orders within your territory, and if they do so, they will offer the order to you first. If you decline or are unable to fulfill the order, Canine Dimensions or another party can fulfill it without compensating you.
However, the FDD clarifies that if you place advertisements in printed media, on television, or on the radio that are targeted to customers within your protected territory, you will not be in violation of the Franchise Agreement if those advertisements are viewed by prospective customers outside of your protected territory due to the natural circulation of the media. This suggests that Canine Dimensions is primarily concerned with targeted online advertising and sales efforts directed outside your territory, rather than incidental exposure through broader advertising channels.
In summary, as a Canine Dimensions franchisee, you need to be cautious about your internet marketing strategies to ensure they primarily target your protected territory. You should discuss with Canine Dimensions how they monitor and enforce these restrictions to avoid inadvertently violating the Franchise Agreement.