What are the 'Alternative Distribution Channels' that I am prohibited from using for my Canine Dimensions franchise?
Canine_Dimensions Franchise · 2025 FDDAnswer from 2025 FDD Document
You may provide services only to customers and prospective customers who live in your Protected Territory. You may not engage in any promotional activities or sell any products or services, directly or indirectly, through or on the Internet, the World Wide Web, or any other alternative distribution channels (collectively, "Alternative Distribution Channels") directed sent or directed to customers or prospective customers located outside of your Protected Territory. While you may place advertisements in printed media and on television and radio that are targeted to customers and prospective customers located within your Protected Territory, you will not be in violation of the Franchise Agreement if those advertisements, because of the natural circulation of the printed media or reach of television and radio, are viewed by prospective customers
outside of your Protected Territory. You have no options, rights of first refusal, or similar rights to acquire additional franchises.
If we engage in electronic commerce through any Internet, World Wide Web or other computer network site or sell through any other alternative distribution channel, and we receive orders for any products offered by a Franchised Business calling for delivery or performance in your Protected Territory, then we will offer the order to you at the price we establish. If you choose not to fulfill the order or are unable to do so, then we, one of our affiliates or a third party we designate (including another franchisee) may fulfill the order, and you will not be entitled to any compensation in connection with this. Otherwise, you may not use Alternative Distribution Channels to make sales outside or inside your Protected Territory, and you will not receive any compensation for our sales through alternative distribution channels.
Source: Item 12 — TERRITORY (FDD pages 23–25)
What This Means (2025 FDD)
According to Canine Dimensions's 2025 Franchise Disclosure Document, as a franchisee, you are restricted from engaging in promotional activities or selling products or services through the Internet, the World Wide Web, or any other alternative distribution channels directed at customers outside your protected territory. This means you cannot actively target or solicit customers who reside outside your designated area using online platforms or other non-traditional sales methods.
However, the FDD clarifies that if you place advertisements in printed media, television, or radio that are primarily aimed at customers within your protected territory, you will not be in violation of the Franchise Agreement even if these advertisements are incidentally viewed by prospective customers outside your territory due to the natural reach of those media.
Canine Dimensions, or its affiliates, retain the right to engage in electronic commerce through any Internet, World Wide Web, or other computer network site or sell through any other alternative distribution channel. If they receive orders for products offered by a franchised business that call for delivery or performance in your protected territory, they will offer the order to you at the established price. If you decline or are unable to fulfill the order, Canine Dimensions, its affiliates, or a designated third party (including another franchisee) may fulfill the order, and you will not be entitled to any compensation.