Who administers the Canine Dimensions Internet Advertising Fund?
Canine_Dimensions Franchise · 2025 FDDAnswer from 2025 FDD Document
You are required to participate in an internet marketing program that we will control (the "Internet Advertising Fund"). We will create and administer the Internet Advertising Fund using the websites and other media we select. Canine Dimensions Businesses owned by us or our affiliates may contribute to this fund on the same basis as our franchisees. The fee for the Internet Advertising Fund is a minimum of $1,000 month. You are free to increase this amount if you wish to do so.
The Internet Advertising Fund will be administered by us, or our affiliate or designees, at our discretion, and we may use a professional advertising agency or media buyer to assist us. We may commingle money paid to us for the Internet Advertising Fund with our operating account, but we will account for the funds separately.
We have complete discretion on how the Internet Advertising Fund will be utilized. We may use the Internet Advertising Fund for local, regional or national Internet marketing, advertising, sales promotion and promotional materials, public and consumer relations, website development and search engine optimization, the development of technology for the System and any other purpose to promote the Marks. We will use the Internet for disseminating Internet Advertising Fund advertisements. We may reimburse ourselves, our authorized representatives, or our affiliates from the Internet Advertising Fund for administrative costs, independent audits, reasonable accounting, bookkeeping, reporting and legal expenses, taxes and all other direct or indirect expenses associated with the programs funded by the Internet
Advertising Fund. We do not guarantee that advertising expenditures from the Internet Advertising Fund will benefit you or any other franchisee directly, on a pro rata basis, or at all. We are not obligated to spend any amount on advertising in the geographical area where you are or will be located. We will not use the Internet Advertising Fund contributions for advertising that is principally a solicitation for the sale of franchises, but we reserve the right to include a notation in any advertisement or website indicating "Franchises Available" or similar phrasing.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 19–23)
What This Means (2025 FDD)
According to Canine Dimensions' 2025 Franchise Disclosure Document, the Internet Advertising Fund is controlled and administered by Canine Dimensions. The document states that Canine Dimensions will create and administer the fund, utilizing websites and other media they select. Canine Dimensions businesses owned by the company or its affiliates may also contribute to the fund on the same basis as franchisees.
The Internet Advertising Fund will be administered by Canine Dimensions, its affiliates, or designees, at their discretion. Canine Dimensions has the option to use a professional advertising agency or media buyer to assist them in this process. The funds collected may be commingled with Canine Dimensions' operating account, but they will be accounted for separately.
Canine Dimensions has complete discretion over how the Internet Advertising Fund is utilized, including for local, regional, or national Internet marketing, advertising, sales promotion, promotional materials, public and consumer relations, website development, search engine optimization, and the development of technology for the Canine Dimensions system. They may also reimburse themselves or their affiliates for administrative costs, audits, accounting, bookkeeping, reporting, legal expenses, taxes, and other direct or indirect expenses associated with the programs funded by the Internet Advertising Fund. It is important to note that Canine Dimensions does not guarantee any direct benefit to franchisees from these advertising expenditures and is not obligated to spend any amount on advertising in a franchisee's specific geographical area.