Under what conditions is the Late Deidentification Fee incurred by a Camp Margaritaville franchisee, and what does it consist of?
Camp_Margaritaville Franchise · 2025 FDDAnswer from 2025 FDD Document
receive any initial fees from franchisees for Camp Margaritaville Resorts.
ITEM 6. OTHER FEES
| Type of Fee | Amount | Due Date | Remarks |
|---|---|---|---|
| banquet/catering without group rooms. | 2% to referrer, 2% to cover platform fees, 1% to us to support group marketing initiatives. | ||
| Booking and Distribution Platform | |||
| Channel | Description | Cost per | Addtl. Notes |
| PMS | Operation expenses | $2,000 - $5,000 | per month based on number of pads/cabins (or other overnight accommodation) |
| Reservations | Direct reservations | $1.00 | Per booking |
| OTA/Channel | Reservations through non-direct | $2.00 | Per booking |
| Manager | channels | ||
| Call Center | $1.75 | Fee is per Talk time. No | |
| Services | transaction fees | ||
| Annual call center agents reservations training | $2,000 | Mandatory, charge per day. At least one day per year. | |
| Reservation | $500 | Monthly | |
| System Overlay | |||
| Data Exports | If changing PMS a data export is needed | $2,500 - $5,000 | One time fee |
| Reservation | Set Up Fee | $1,500 | One time fee |
| System Overlay | |||
| Reservation | Monthly Fee | $500 | |
| System Overlay | |||
| Units/Pads | Monthly Subscription Fee | Monthly Consumed Super Messages (SMs) Fee | Monthly Additional Marketing Cloud (MC) User Fee |
| 1 - 200 | $1,000 | Includes up to 25,000 consumed SMs per month. Any overage at $0.003 per SM. | One MC license is included. Additional MC license fee of $50 per user, per month. |
| 201 - 400 | $1,500 | Includes up to 50,000 consumed SMs per month. Any overage at $0.003 per SM. | One MC license is included. Additional license fee of $50 per user, per month. |
| 401+ | $2,000 | Includes up to 50,000 consumed SMs per month. Any overage at $0.003 per SM. | One MC license is included. Additional license fee of $50 per user, per month. |
| Type of Fee | Amount | Due Date | Remarks |
| Property Website Package Fee | $550-$1,400 | Monthly | Due for administration of the Resort System Website (as defined in Item 11). This may be payable to us or to the vendor directly. |
Source: Item 6 — OTHER FEES (FDD pages 20–34)
What This Means (2025 FDD)
According to Camp Margaritaville's 2025 Franchise Disclosure Document, a Late Deidentification Fee is incurred if a franchisee fails to properly de-identify their Resort after the expiration or termination of the Franchise Agreement. This fee amounts to $5,000 per day, in addition to the franchisor's costs and expenses, and is charged for each day the franchisee remains non-compliant.
De-identification involves removing all Camp Margaritaville branding, signage, and other elements that identify the property as a Camp Margaritaville Resort. This ensures that the public is not misled into thinking the location is still part of the Camp Margaritaville system after the franchise agreement has ended. Franchisees must take swift action to comply with de-identification requirements to avoid incurring these daily fees and associated costs.
The Late Deidentification Fee serves as a financial deterrent to ensure prompt compliance with the franchisor's de-identification requirements, protecting the Camp Margaritaville brand and preventing consumer confusion. Franchisees should carefully review the specific de-identification requirements outlined in the Franchise Agreement to understand their obligations upon termination or expiration of the agreement.