Under what conditions is the Late Deidentification Fee incurred by a Camp Margaritaville franchisee, and what is the amount?
Camp_Margaritaville Franchise · 2025 FDDAnswer from 2025 FDD Document
receive any initial fees from franchisees for Camp Margaritaville Resorts.
ITEM 6. OTHER FEES
| Type of Fee | Amount | Due Date | Remarks |
|---|---|---|---|
| banquet/catering without group rooms. | 2% to referrer, 2% to cover platform fees, 1% to us to support group marketing initiatives. | ||
| Booking and Distribution Platform | |||
| Channel | Description | Cost per | Addtl. Notes |
| PMS | Operation expenses | $2,000 - $5,000 | per month based on number of pads/cabins (or other overnight accommodation) |
| Reservations | Direct reservations | $1.00 | Per booking |
| OTA/Channel | Reservations through non-direct | $2.00 | Per booking |
| Manager | channels | ||
| Call Center | $1.75 | Fee is per Talk time. No | |
| Services | transaction fees | ||
| Annual call center agents reservations training | $2,000 | Mandatory, charge per day. At least one day per year. | |
| Reservation | $500 | Monthly | |
| System Overlay | |||
| Data Exports | If changing PMS a data export is needed | $2,500 - $5,000 | One time fee |
| Reservation | Set Up Fee | $1,500 | One time fee |
| System Overlay | |||
| Reservation | Monthly Fee | $500 | |
| System Overlay | |||
| Units/Pads | Monthly Subscription Fee | Monthly Consumed Super Messages (SMs) Fee | Monthly Additional Marketing Cloud (MC) User Fee |
| 1 - 200 | $1,000 | Includes up to 25,000 consumed SMs per month. Any overage at $0.003 per SM. | One MC license is included. Additional MC license fee of $50 per user, per month. |
| 201 - 400 | $1,500 | Includes up to 50,000 consumed SMs per month. Any overage at $0.003 per SM. | One MC license is included. Additional license fee of $50 per user, per month. |
| 401+ | $2,000 | Includes up to 50,000 consumed SMs per month. Any overage at $0.003 per SM. | One MC license is included. Additional license fee of $50 per user, per month. |
| Type of Fee | Amount | Due Date | Remarks |
| Property Website Package Fee | $550-$1,400 | Monthly | Due for administration of the Resort System Website (as defined in Item 11). This may be payable to us or to the vendor directly. |
Source: Item 6 — OTHER FEES (FDD pages 20–34)
What This Means (2025 FDD)
According to Camp Margaritaville's 2025 Franchise Disclosure Document, a Late Deidentification Fee is incurred if a franchisee fails to properly de-identify their Resort after the expiration or termination of the Franchise Agreement. This means that upon the end of the franchise term, the franchisee must remove all Camp Margaritaville branding and trademarks from the property.
The fee for failing to properly de-identify the Resort is $5,000 per day, plus any costs and expenses incurred by Camp Margaritaville as a result of the franchisee's failure to de-identify. This daily fee continues to accrue for each day the Resort remains improperly identified after the agreement's expiration or termination.
This fee is designed to ensure that franchisees promptly remove all branding and trademarks associated with Camp Margaritaville upon the termination or expiration of their agreement. This protects the brand's image and prevents consumer confusion. Franchisees should be aware of these requirements and the potential costs associated with non-compliance when exiting the Camp Margaritaville system.