What services are included in the 'CRM Service(s)' provided to Camp Margaritaville customers?
Camp_Margaritaville Franchise · 2025 FDDAnswer from 2025 FDD Document
- 6. Support Services. The CRM includes 24/7/365 technical support by contacting the Connection Platform via a help ticket or emailing the Connection Platform directly. Additionally, you can contact the Margaritaville home office team in Orlando for strategy consultations, operational questions or any other areas, such as: (i) data integrity and entry guidelines; (ii) data governance and sharing rules; (iii) best practices and tips on the best use of the CRM tools; (iv) reports and data trends; (v) strategies and tactics to improve results; (vi) revenue opportunities; and (vii) packaging and optimization. Customer agrees to promptly communicate to Margaritaville and Connection Platform of all Errors by emailing a report of the problem to Margaritaville contact and Connection Platform tohttps://hapicloud.my.site.com/portal and complying with Margaritaville and/or any requests from Connection Platform in its performance of support services.
- 7. Pricing and Participating Properties. Only Margaritaville-licensed/franchised hotels and resorts will have access to the CRM Services. Pricing shall be as detailed in Schedule 1, attached hereto and incorporated herein by this reference. Customer understands that Margaritaville may increase pricing for all costs set forth herein on a systemwide basis by up to three percent (3%) on an annual basis. Margaritaville shall provide Customer an updated schedule of fees annually.
8. Confidential Information.
Source: Item 23 — RECEIPTS (FDD pages 72–406)
What This Means (2025 FDD)
According to the 2025 Camp Margaritaville FDD, the CRM Services include 24/7/365 technical support through the Connection Platform, accessible via a help ticket or direct email. Franchisees can also consult with the Camp Margaritaville home office team in Orlando for strategy and operational guidance. This includes advice on data integrity and entry, data governance and sharing, CRM best practices, report and data trend analysis, strategies to improve results, revenue opportunities, and packaging and optimization.
Camp Margaritaville franchisees are required to promptly report any Errors to both Camp Margaritaville and the Connection Platform by emailing a report of the problem to the designated contacts and complying with any requests from Camp Margaritaville or the Connection Platform related to support services. Only Camp Margaritaville-licensed or franchised hotels and resorts can access the CRM Services.
The CRM system also provides a Property Management System (PMS), booking engine, and channel manager. It connects to Revenue Management Systems, enabling electronic transfer of reservation and guest data. Camp Margaritaville will provide training, customer support, and PMS Interface, along with call center services as part of the CRS Services. Access to the CRM Services is contingent upon the franchisee's timely payment of all fees and adherence to the CRM Terms of Use. Franchisees are granted a limited, non-exclusive, non-transferable, non-assignable, royalty-free permission to access, display, and use the CRM Services via the Connection Platform for internal business purposes.