What is the role of the 'CRS' within the Camp Margaritaville System?
Camp_Margaritaville Franchise · 2025 FDDAnswer from 2025 FDD Document
ES' EXCLUSIVE LIABILITY FOR ALL CLAIMS RELATED TO SOURCED PRODUCTS IS LIMITED TO FRANCHISEE'S REMEDIES AGAINST THE GIVEN THIRD-PARTY SUPPLIER OR MANUFACTURER FOR ANY OF THE SOURCED PRODUCTS THAT THEY PROVIDE. THIS DISCLAIMER OF WARRANTIES DOES NOT AFFECT ANY CLAIMS FRANCHISEE MAY HAVE AGAINST THIRD PARTY MANUFACTURERS OR SUPPLIERS OF ANY SOURCED PRODUCTS**.
Section 4.08 Central Reservation System. Franchisor has implemented a central reservation system ("CRS") through which guests can make reservations at Camp Margaritaville Resorts. Franchisee shall adopt such CRS pursuant to the CRS Terms of Use incorporated by reference into the Technology Agreement attached hereto as Exhibit E, which includes payment by Franchisee of a one-time set-up fee and ongoing fees based on type of channel and number of pads/cabins, along with a required PMS subscription. Such fees may be increased from time-to-time based on increases in the underlying charges paid by Franchisor for the CRS. Franchisor reserves the right to modify or change, at its sole discretion, the CRS at any time upon 60 days' notice to Franchisee. Franchisee bears sole responsibility for inventory management, including rates, availability, and restrictions.
Section 4.09 Customer Relationship Management System. In connection with the CRS, Franchisee shall also participate in Franchisor's customer relationship management system ("CRM System") pursuant to CRM Terms of Use incorporated by reference into the Technology Agreement attached hereto as Exhibit E, which includes payment by Franchisee of a one-time set-up fee and a monthly subscription fee, based on number of pads/cabins. Such fees may be increased from time-to-time based on increases in the underlying charges paid by Franchisor for the CRM System. The CRM System allows Franchisor, Franchisee, and other properties to share valuable guest profile information that develops a single, measurable view of Resort guests. The CRM System includes a secure interface between the Resort's PMS and the CRS.
Section 4.10 Technology. Franchisor will from time to time during the Term of this Agreement negotiate on behalf of current and future Camp Margaritaville Resorts, agreements with specific providers of various technology systems, software and platforms necessary to run the Resort, including, but not limited to, a CMS, PMS, point of sale system ("POS System"), CRS, CRM, employee performance platform, high speed internet access service, financial reporting systems, music and video distribution systems, website marketing technology, electronic door lock systems, payment gateway, gift card solution, day pass reservation system, group sales referral program, and professional services for Franchisor's technology consultants, as set forth in Franchisor's Technology Standards, as Franchisor may periodically modify them. Franchisor may, at its option and in its sole discretion, require Franchisee to procure the required technology from specific providers or from a list of approved providers. In such event, Franchisor and Franchisee shall amend the Technology Agreement to incorporate such new required technology. Franchisee must obtain Franchisor's prior approval for installation of any technology platform or system not included in the System Standards.
Section 4.11 Gift Card Program. Franchisee must participate in the program for the sale and processing of gift cards at participating locations (the "Gift Card Program") that Franchisor has established.
Source: Item 23 — RECEIPTS (FDD pages 72–406)
What This Means (2025 FDD)
According to Camp Margaritaville's 2025 Franchise Disclosure Document, the central reservation system ('CRS') allows guests to make reservations at Camp Margaritaville Resorts. Franchisees are required to adopt the CRS according to the CRS Terms of Use, which are incorporated by reference into the Technology Agreement. This adoption includes paying a one-time set-up fee and ongoing fees that depend on the channel type and the number of pads/cabins. The franchisor can increase these fees over time based on their own increased costs for the CRS.
Camp Margaritaville retains the right to modify or change the CRS at any time, providing the franchisee with 60 days' notice. The franchisee is solely responsible for managing inventory, including rates, availability, and restrictions within the system. In connection with the CRS, franchisees must also participate in Camp Margaritaville's customer relationship management system ('CRM System'), which also involves a one-time set-up fee and a monthly subscription fee based on the number of pads/cabins. These CRM System fees can also be increased over time based on the franchisor's costs.
The CRM System facilitates the sharing of guest profile information among Camp Margaritaville, its franchisees, and other properties, aiming to create a unified view of resort guests. The CRM System features a secure interface between the Resort's PMS and the CRS. The CRS Services may include proprietary services of the CRS Supplier, which are a part of the CR System and CRS Services. In the event Camp Margaritaville selects an alternative CRS Supplier, the CR System and CRS Services shall include alternative proprietary services bearing alternative trademarks and trade names.
The franchisee acknowledges that they acquire no rights or licenses with regard to the CR System, website content, software and copy except as granted under these CRS Terms of Use. The franchisee will not allow the CR System to be used by any property or facility other than the Property and the franchisee will not alter any software code or use the CR System to avoid payment. The franchisee will not reproduce or decompile the software code, documentation or any other proprietary technology owned or licensed by Camp Margaritaville or the CRS Supplier. Customer retains all right, title and interest in and to any content that Customer provides to the CR System, excluding the Margaritaville Intellectual Property and Guest Profile Data, as defined in the Branding Agreement.