What restrictions are placed on Camp Margaritaville franchisees regarding developing or maintaining other websites or electronic media?
Camp_Margaritaville Franchise · 2025 FDDAnswer from 2025 FDD Document
tent, and discontinue the Camp Margaritaville System Website and/or any of its content (including separate webpages for participating Camp Margaritaville Resorts) at any time.
Unless and until you obtain our prior approval, you may not develop, maintain or authorize any website or other electronic medium, including any apps (other than the Camp Margaritaville System Website) that has the word "Margaritaville," any similar word, or any of the Camp Margaritaville Intellectual Property, as part of its domain name or URL or that accepts reservations for the Resort (other than through an approved link to a Camp Margaritaville System Website) or otherwise sells any products or services associated with the Resort or any of the Camp Margaritaville Intellectual Property. You may not develop, maintain, or authorize any other website, app, distribution platform, other online presence or other electronic medium that describes or in any other way promotes the Resort or displays any of the Camp Margaritaville Intellectual Property. You may not purchase any web domains or claim any social media handles for your Resort, including owning or controlling any DNS records. We will claim and purchase all related domains and retain ownership of them while granting you access as per our policies and guidelines. Subject to our approval, you may use social media (which includes Facebook, Tik Tok, X (f/k/a Twitter), Instagram, Snapchat, YouTube, and similar online social media platforms) in conjunction with advertising or marketing your Resort, in compliance with our social media policy as set forth in the Manual or otherwise in writing.
With our approval in our sole discretion you may authorize any Travel Services Website to list and promote the Resort together with other hotels. A "Travel Services Website" is a website that a third party (which is not your affiliate) operates that promotes and sells travel-related products and services for a number of hotel brands, including other Margaritaville-affiliated hotels. You must submit to us for our approval all proposed uses of the Camp Margaritaville Intellectual Property, references to the Resort, links to a Camp Margaritaville System Website, and other information concerning a Travel Services Website. We will not unreasonably withhold our approval of your use of a Travel Services Website. We may implement and periodically modify, and you must comply with, System Standards relating to any Travel Services Websites and other electronic uses of the Camp Margaritaville Intellectual Property, and may withdraw our approval
of any website, other online presence or other electronic medium that no longer meets our System Standards. (Franchise Agreement, Sections 5.13 and 5.14).
Loyalty Program
You must participate in the Loyalty Program and contribute fees set forth in Items 5, 6, and 7. You must provide at least 8 rewards ("Perks") for members to choose from. These fees and costs are in addition to the Marketing Fee you are required to pay us.
Computing Environment
You must use the computer hardware, software, cabling, and related equipment ("Computing Environment") that we periodically designate to operate the Resort. The Resort will use the Computing Environment to administer the CRS and PMS; automate front desk registration/cashiering, telephone switchboard, housekeeping, and accounting functions; record and track sales and labor data; run the POS System, electronic door lock system, payment gateway, gift card solution, in-room entertainment, sound, and related systems; and perform a variety of other management and reporting functions. To meet our current System Standards, you must install the following systems: PMS, HSIA, POS System, CRS, CRM, CMS, EPP, music distribution, video distribution, revenue management system, electronic door locks, inroom interactive speaker, in-room television/video solutions, telecommunications, human resources systems, food and beverage systems, and back office financial systems. The Computing Environment will generate and store revenue, cash, payment, labor, and all other operational data relating to the Resort and its operations. Based on our current requirements for a 150-pad Camp Margaritaville Resort, we estimate that it will cost approximately $750,000 - $1,250,000 for you to acquire and install the Computing Environment at the Resort, which includes fees for our required technology consulting firm. We may modify our System Standards with respect to our Computing Environment, in our sole discretion. You must obtain our prior approval for installation of any technology platform or system not included in our System Standards.
You currently must acquire the PMS, POS System, CRM, CRS, CMS, EPP, HSIA, Music/Video Distribution systems, financial reporting systems, electronic door lock systems, and certain other components of the Computing Environment only from our designated vendors. Currently, the PMS is provided by NewBook and has a current ongoing operational cost of $2,000 - $5,000 per overnight accommodations per month after installation based on the number of overnight accommodations. Currently, the HSIA Portal and Network system is provided by Allbridge and has a current ongoing operational cost of $3.00 per overnight accommodation per month after installation.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 46–55)
What This Means (2025 FDD)
According to Camp Margaritaville's 2025 Franchise Disclosure Document, franchisees face several restrictions regarding websites and electronic media. Unless prior approval is obtained, franchisees cannot develop or maintain any website or electronic medium, including apps, that use the word "Margaritaville" or similar words, or any of Camp Margaritaville's intellectual property in the domain name or URL. They also cannot accept reservations for the resort except through approved links to the Camp Margaritaville System Website or sell associated products or services.
Camp Margaritaville franchisees are prohibited from creating any online presence that describes or promotes the resort or displays Camp Margaritaville's intellectual property. Franchisees are also restricted from purchasing web domains or claiming social media handles for their resort, as Camp Margaritaville claims and purchases all related domains, granting access according to their policies. Franchisees can use social media platforms like Facebook, TikTok, X (formerly Twitter), Instagram, Snapchat, and YouTube to market their resort, but must comply with Camp Margaritaville's social media policy.
With Camp Margaritaville's approval, franchisees may authorize Travel Services Websites to list and promote the resort alongside other hotels. However, all uses of Camp Margaritaville's intellectual property, references to the resort, and links to the Camp Margaritaville System Website must be submitted for approval. Camp Margaritaville may implement and modify system standards for Travel Services Websites and other electronic uses of its intellectual property and may withdraw approval of any online presence that no longer meets these standards. Camp Margaritaville also maintains a Camp Margaritaville System Website and provides each resort with a separate webpage, which franchisees can maintain and control under Camp Margaritaville's guidelines and restrictions, in exchange for a monthly Property Website Package Fee.