What responsibility does a Camp Margaritaville customer have regarding the execution and delivery of the Brand Affinity and Perks Program at their resort?
Camp_Margaritaville Franchise · 2025 FDDAnswer from 2025 FDD Document
- (a) The Customer is responsible for successful and consistent execution and delivery of the Brand Affinity and Perks Program at Customer's Resort. Customer must participate in and honor the terms and conditions of the Brand Affinity and Perks Program and as stated in the manual, including but not limited to offering the minimum perks specified in the manual, and providing the guest selected perk to each Member upon their visit to Customer's Resort. In the event that Customer is unable to honor a member's perk request, Customer shall use its best efforts to provide a perk of similar or greater value that is reasonably satisfactory to the Brand Affinity and Perks Program member.
- (b) In the event that Customer is unable to honor or provide an equal or greater perk than the one member requested, Margaritaville may, at its sole discretion, provide a reimbursement and additional compensation or perk for member's inconvenience due to the Resort not honoring the terms of the Brand Affinity and Perks Program. Customer shall be responsible for reimbursing Margaritaville for the actual costs, plus a ten percent (10%) fee to cover the remediation of Resort's failure to honor the terms of the Brand Affinity and Perks Program. Such fee shall be paid to Margaritaville within 30 days of notice provided to Customer.
- (c) Customer may not use the perks offered as part of the Brand Affinity and Perks Program as part of any other promotion. All perks offered through the Brand Affinity and Perks Program shall only be available to guests and members through the Brand Affinity and Perks Program.
- (d) In the event Customer's Resort becomes oversold and a member is interested in a stay at the Resort, Customer shall use every reasonable effort to prioritize accommodating a Brand Affinity and Perks Program member.
3.2 Training
(a) Customer is responsible for ensuring all guest-facing team members review the training section of the Margaritaville Perks Program Manual and certify that they understand the requirements of the program. Front desk team members should be trained to enroll new guests in the Brand Affinity and Perks Program. Customer shall ensure that front desk team members track arriving perks members and any applicable perks they have chosen.
Source: Item 23 — RECEIPTS (FDD pages 72–406)
What This Means (2025 FDD)
According to Camp Margaritaville's 2025 Franchise Disclosure Document, the customer, referring to the franchisee, bears significant responsibility for the Brand Affinity and Perks Program's execution. The franchisee is responsible for the successful and consistent execution and delivery of the Brand Affinity and Perks Program at their resort. This includes actively participating in and adhering to the program's terms and conditions, as outlined in the manual. A key aspect of this is offering the minimum perks specified in the manual and ensuring that each member receives their selected perk upon visiting the franchisee's resort.
In cases where the franchisee cannot fulfill a member's perk request, they must make their best effort to provide a perk of similar or greater value that is reasonably satisfactory to the program member. If the franchisee fails to honor or provide an equal or greater perk, Camp Margaritaville may, at its discretion, offer a reimbursement and additional compensation to the member for the inconvenience. The franchisee is then responsible for reimbursing Camp Margaritaville for the actual costs, plus a ten percent fee to cover the remediation of the failure to honor the program terms. This fee must be paid within 30 days of notice.
Furthermore, the franchisee cannot use the perks offered through the Brand Affinity and Perks Program as part of any other promotion; these perks are exclusively for guests and members through the Brand Affinity and Perks Program. If the resort is oversold and a member is interested in staying, the franchisee must prioritize accommodating a Brand Affinity and Perks Program member, using every reasonable effort to do so. The franchisee is also responsible for ensuring all guest-facing team members review the training section of the Margaritaville Perks Program Manual and understand the program's requirements, with front desk team members trained to enroll new guests and track arriving perks members and their chosen perks.