What is the Camp Margaritaville Resort that the franchisee will operate called?
Camp_Margaritaville Franchise · 2025 FDDAnswer from 2025 FDD Document
We grant franchises for upscale RV resorts that use the Camp Margaritaville System (defined below) and are identified by the Camp Margaritaville Intellectual Property (each, a "Camp Margaritaville Resort", and collectively, "Camp Margaritaville Resorts"). Camp Margaritaville Resorts offer RV camping sites, cabin rentals, upscale amenities and exceptional service standards incorporating state-of-the-art technology, design, and food and beverage offerings. They are typically located in drive-to leisure destinations. We call the Camp Margaritaville Resort that you will operate under the Franchise Agreement your "Resort." You operate the Resort only from the location we accept before signing the Franchise Agreement.
Pursuant to the FBR Rider to the Franchise Agreement, you may be granted the opportunity to operate one or more Margaritaville branded restaurants and/or bars and/or a Margaritaville-branded retail store within your Resort (each, an "FBR Unit"). A copy of the form of FBR Rider is attached as Exhibit C-1 to this Franchise Disclosure Document ("FBR Rider"). Any FBR Unit will be licensed to use the proprietary trademarks and copyrighted materials applicable to that FBR Unit under the FBR Rider. Any such authorized FBR Unit shall be deemed part of your Resort. You must make space available in your Resort for all FBR Units meeting our specifications for size, design, and layout. For FBR Units that are restaurants/bars, you will be required to utilize our specified menu items ("Core Menu") for a certain percentage of the food offerings, along with certain alcoholic and non-alcoholic beverage choices. Currently, the Core Menu makes up approximately 80% of food offerings. For FBR Units that are retail stores, you will be required to sell Margaritaville branded or themed merchandise, in addition to other relevant retail items ("Merchandise"). The Franchise Agreement does not grant you the right or option to own and operate any other Margaritaville branded or themed restaurant, bar, or retail store within your Resort other than as mutually agreed. Our ability to grant FBR Units may be limited by our pre-existing restaurant license and franchise agreements which contain areas of protection. If you are not granted the
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 9–14)
What This Means (2025 FDD)
According to Camp Margaritaville's 2025 Franchise Disclosure Document, the Camp Margaritaville Resort that the franchisee will operate under the Franchise Agreement is called the "Resort". The franchisor grants franchises for upscale RV resorts identified by the Camp Margaritaville Intellectual Property, which are referred to as "Camp Margaritaville Resorts".
The franchisee will operate the Resort only from the location accepted by Camp Margaritaville before signing the Franchise Agreement. The Resort offers RV camping sites, cabin rentals, upscale amenities, and exceptional service standards incorporating state-of-the-art technology, design, and food and beverage offerings. These resorts are typically located in drive-to leisure destinations.
Furthermore, the franchisee may have the opportunity to operate one or more Margaritaville-branded restaurants and/or bars and/or a Margaritaville-branded retail store within their Resort, referred to as an "FBR Unit," under the FBR Rider to the Franchise Agreement. Any such authorized FBR Unit is considered part of the franchisee's Resort. The franchisee must provide space within their Resort for all FBR Units that meet Camp Margaritaville's specifications for size, design, and layout.