Is Camp Margaritaville required to participate in the Brand Affinity and Perks Program?
Camp_Margaritaville Franchise · 2025 FDDAnswer from 2025 FDD Document
- 1.3 Required Participation.
Customer agrees to participate in and pay all costs and fees described in Section 2 related to operating the Brand Affinity and Perks Program at Customer's Resort.
Customer agrees and acknowledges that Customer's Resort shall not participate in any affinity or loyalty program other than the Brand Affinity and Perks Program offered by Margaritaville.
Source: Item 23 — RECEIPTS (FDD pages 72–406)
What This Means (2025 FDD)
According to Camp Margaritaville's 2025 Franchise Disclosure Document, participation in the Brand Affinity and Perks Program is required. The franchisee, referred to as the Customer in the FDD, must participate in the Brand Affinity and Perks Program and cover all associated costs and fees. The Customer is also restricted from participating in any other affinity or loyalty programs besides the Brand Affinity and Perks Program offered by Margaritaville. This ensures brand consistency and customer loyalty across the Camp Margaritaville system.
The Brand Affinity and Perks Program is described as an AI and Machine Learning driven program that allows individuals to join for free, without points or traditional tiers. The program aims to offer personalized perks that encourage guests to book directly with Camp Margaritaville. These perks are instantly available at the time of booking and are tailored based on guest interaction and frequency. The types and costs of the perks are reviewed by Margaritaville Enterprises, LLC annually, and the Customer agrees to abide by the Margaritaville Perks Program Manual, which may be updated periodically.
The costs associated with the Brand Affinity and Perks Program include a one-time implementation fee of $5,000, a monthly fee of $10 per room, and the costs of the on-property perks. The estimated cost of each perk should reflect 5% of the room revenue on the perk member's reservation. These fees are introductory and subject to change annually, with any increases capped at 3% per year. Camp Margaritaville will provide regular reports to the Customer, reflecting enrollment and activation metrics, as well as member versus non-member spending habits.
The Customer is responsible for the successful execution and delivery of the Brand Affinity and Perks Program at their resort. This includes offering the minimum perks specified in the manual and providing the guest-selected perk to each member upon their visit. If the Customer cannot honor a member's perk request, they must make their best effort to provide a perk of similar or greater value. If the Customer fails to honor or provide an equal or greater perk, Margaritaville may provide a reimbursement and additional compensation to the member, and the Customer will be responsible for reimbursing Margaritaville for the actual costs, plus a ten percent fee.