Is Camp Margaritaville required to exclusively use the CRM designated by Margaritaville?

According to Camp Margaritaville's 2025 Franchise Disclosure Document, franchisees are required to exclusively use the Customer Relationship Management (CRM) system designated by Margaritaville. This means that franchisees do not have the option to select or use an alternative CRM system for their Camp Margaritaville location.

The CRM system is integrated with Camp Margaritaville's central reservation system (CRS), and franchisees are required to participate in the CRM system as part of the Technology Agreement. This participation involves paying a one-time set-up fee and a monthly subscription fee, with the amount based on the number of pads/cabins at the location. These fees may increase over time to reflect any increases in the underlying charges that Camp Margaritaville pays for the CRM system.

The purpose of the CRM system is to allow Camp Margaritaville, its franchisees, and other properties within the system to share guest profile information. This sharing aims to create a unified view of resort guests, which can be used to improve marketing efforts and enhance the guest experience. The CRM system also includes a secure interface between the resort's property management system (PMS) and the CRS, ensuring seamless data integration and management.