What is required for a Camp Margaritaville customer to maintain access to the CRM Services?
Camp_Margaritaville Franchise · 2025 FDDAnswer from 2025 FDD Document
tion for each of the guests in the PMS transfer. The CRM is where the profile data is attributed to each profile and organized to show values like: visits, stays, room nights, spend, preferences, etc.
- (iii) Transactional Emails: Once a resort's PMS is connected to the CRM, the system can automatically send all transactional emails directly to guests, such as Confirmation, Edit, and Cancellation letters, Pre-Stay letters (including offers or amenity information)m Post-Stay letters and guest satisfaction surveys (with Medallia Integration).
- (iv) Loyalty: The platform of our Margaritaville Brand Affinity and Perks is integrated with the CRM Service.
- (v) Marketing Email templates: Along with the access to your database and guest profiles, you can also use the brand approved and preloaded e-mail marketing campaign templates to send your past guests or marketing lists communications based on your needs and seasonality. You can send up to 250,000 emails a month at no additional cost.
4. Access to Services.
- (i) Subject to the Customer's continual timely payment of all Fees owed to Margaritaville and abidance by the terms of these CRM Terms of Use, as of the Effective Date Margaritaville grants to Customer limited, non- exclusive, non-transferable, non-assignable, royalty-free, permission to access, display and use the CRM Services via the Connection Platform solely for internal business purposes in strict accordance with the terms of these CRM Terms of Use. All rights to Disaggregated Data, Customer Data, and all rights not expressly set forth in these CRM Terms of Use are reserved by, and automatically inure to the sole ownership and benefit of, Margaritaville.
Source: Item 23 — RECEIPTS (FDD pages 72–406)
What This Means (2025 FDD)
According to Camp Margaritaville's 2025 Franchise Disclosure Document, a customer's access to the CRM Services is contingent upon several factors. Primarily, the customer must consistently make timely payments of all fees owed to Margaritaville. Additionally, the customer must abide by the terms outlined in the CRM Terms of Use. These two conditions—timely payments and adherence to the CRM Terms of Use—are essential for maintaining uninterrupted access to the CRM Services. Margaritaville grants a limited, non-exclusive, non-transferable, non-assignable, royalty-free permission to access, display, and use the CRM Services via the Connection Platform solely for internal business purposes, strictly following the CRM Terms of Use.
Camp Margaritaville's CRM Terms of Use also specify that the customer must not use the CRM Services or Connection Platform in any manner that violates local, state, federal, or international laws. This includes laws related to posting or producing information that infringes on third-party rights, defamation, obscenity, harassment, privacy, or computer crime. The customer is responsible for securing and protecting their login information and for all actions taken by end users. This involves protecting the confidentiality of login information, notifying Margaritaville and the CRM Provider of any breaches in confidentiality, and ensuring that end users comply with the CRM Terms of Use.
Furthermore, Camp Margaritaville customers must acknowledge that the CRM Services and Connection Platform are valuable trade secrets of the CRM Provider. Therefore, customers are prohibited from copying, modifying, reverse engineering, or otherwise attempting to derive the software code. They are also responsible for using commercially reasonable efforts to prevent unauthorized access to the CRM Services and promptly notifying Margaritaville of any such unauthorized access or use. By adhering to these conditions, Camp Margaritaville customers can maintain their access to the CRM Services and leverage them for internal business purposes.