Does Camp Margaritaville require approval from the customer before using the customer's name and logo in advertising?
Camp_Margaritaville Franchise · 2025 FDDAnswer from 2025 FDD Document
- 11. Publicity. During the Term and any renewal term: (a) Customer may use Margaritaville trade names, name and logo when identifying or advertising that Customer uses CRS Services in print or online advertising, press releases or publicity in accordance with the Branding Agreement; and (b) Margaritaville and the CRS Supplier may use Customer's name, logo and Property descriptions including number of overnight accommodations and Properties by name in print or online advertising, press releases or publicity subject to Customer's commercially reasonable approval. Additionally, Customer grants to Margaritaville and to CRS Supplier a non- exclusive, worldwide, royalty-free license to use digital images provided by Customer, which may include digital film clip(s), animation, audio clip(s) and associated material ("Images") related to a Property (including, but not limited to, a picture that accurately depicts the exterior of the Property and pictures that accurately depict each accommodation type), and the right to allow Margaritaville and CRS Supplier to re-license or sub-license such to the GDS's, IDS's and others who further distribute the Property description and reservations. Customer warrants that it is the owner or otherwise has the right to provide this license grant and that such Images accurately depict the Property. Customer shall maintain the timeliness and the accuracy of all Images supplied hereunder.
Source: Item 23 — RECEIPTS (FDD pages 72–406)
What This Means (2025 FDD)
According to Camp Margaritaville's 2025 Franchise Disclosure Document, under the terms of publicity, a customer's approval is needed before Camp Margaritaville uses the customer's name, logo, and property descriptions in advertising. Specifically, Margaritaville and the CRS Supplier may use the customer's name, logo, and property descriptions in print or online advertising, press releases, or publicity, but this is subject to the customer's commercially reasonable approval.
This condition protects the customer's brand and image, ensuring that their identity is not used in ways they do not support. It also ensures that Camp Margaritaville acts in good faith when representing its customers.
Additionally, Camp Margaritaville and CRS Supplier are granted a non-exclusive, worldwide, royalty-free license to use digital images provided by the customer, which may include digital film clips, animation, audio clips, and associated material related to a property. This license allows Margaritaville and CRS Supplier to re-license or sub-license such content to GDS's, IDS's, and others who further distribute the property description and reservations. The customer warrants that they own or have the right to provide this license grant and that the images accurately depict the property, and they must maintain the timeliness and accuracy of all images supplied.