What is the purpose of the Brand Affinity and Perks Program at Camp Margaritaville?
Camp_Margaritaville Franchise · 2025 FDDAnswer from 2025 FDD Document
, with the provisions of all applicable national, state and municipal requirements and with all national, state and federal laws applicable to it as an employer and otherwise.
- 16. Exclusivity. Customer agrees that the Property shall exclusively use the CRM designated by Margaritaville.
- 17. Performance. Customer acknowledges that any performance obligations of Margaritaville hereunder are provided by Margaritaville to Customer on a pass-through basis based upon terms and conditions provided to Margaritaville by the CRM Provider and that Customer's rights with respect thereto shall be limited to the rights, benefits, and privileges accorded to Margaritaville by the CRM Provider.
Schedule 1
| Less imputed interest | (19,086) | |
|---|---|---|
| Lease liability | $ 1,380,423 MEIP I | |
| Expected time to liquidity (in years) | 4 | |
| Estimated equity volatility | 35.65% | |
| Risk-free rate | 4.05 | |
| Dividend rate | 0.00 | ### EXHIBIT C |
LOYALTY PROGRAM TERMS OF USE
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- Description of the Brand Affinity and Perks Program.
- 1.1 Overview. The Brand Affinity and Perks Program is an Artificial Intelligence and Machine Learning driven program allowing individuals to join for free and there are no points or traditionally prescribed tiers/levels. The purpose of the Brand Affinity and Perks Program is to offer distinctive and unique perks that become more personalized with increased guest interaction and frequency. The Brand Affinity and Perks Program encourages guests to book direct by offering them personalized perks that are instantly available at the time of booking. The types of the perks offered, as well as their respective costs, are subject to change and are reviewed by Margaritaville Enterprises, LLC ("Margaritaville") on an annual basis at minimum. Customer agrees to abide by the Margaritaville Perks Program Manual, as may be amended from time to time.
- 1.2 Margaritaville Perks Members. Brand Affinity and Perks Program members must enroll in the Brand Affinity and Perks Program before earning any perks.
Source: Item 23 — RECEIPTS (FDD pages 72–406)
What This Means (2025 FDD)
According to Camp Margaritaville's 2025 Franchise Disclosure Document, the Brand Affinity and Perks Program is designed to offer unique, personalized perks to guests, with the level of personalization increasing with guest interaction and frequency. The program is an Artificial Intelligence and Machine Learning driven program that individuals can join for free. Unlike traditional loyalty programs, it does not have points or prescribed tiers/levels. The program aims to encourage guests to book directly with Camp Margaritaville by providing instantly available perks at the time of booking. Reservations made through third-party platforms like Expedia or Booking.com do not qualify for these perks.
Camp Margaritaville uses machine learning to track a member's interactions with the brand, which determines the value of the rewards offered during booking. Additional perks may be offered based on lifetime spending and the number of interactions with the Margaritaville brand. As a franchisee, participation in the Brand Affinity and Perks Program is required, and you must cover all associated costs and fees. The types and costs of perks are subject to change and are reviewed by Margaritaville Enterprises, LLC at least annually.
As a Camp Margaritaville franchisee, you are responsible for the successful execution and delivery of the Brand Affinity and Perks Program at your resort. This includes offering the minimum perks specified in the program manual and providing the selected perk to each member upon their visit. If you cannot honor a member's perk request, you must make your best effort to provide a perk of similar or greater value. If you fail to honor a requested perk, Margaritaville may provide a reimbursement and additional compensation to the member, for which you will be responsible for reimbursing Margaritaville the actual costs plus a 10% fee.
Camp Margaritaville also requires franchisees to ensure that all guest-facing team members are trained on the program requirements. Front desk staff should be trained to enroll new guests and track perks members. Franchisees must provide Margaritaville with the necessary data to operate and improve the program, but franchisees cannot use or store any loyalty-related data for their own marketing or analytics purposes without explicit written approval from Margaritaville. Margaritaville owns all guest data derived from the Brand Affinity and Perks Program, and franchisees can only use this data to operate the program.