What does Camp Margaritaville provide for purchase and use regarding marketing and advertising?

Provide branded marketing and advertising materials and toolkits for your purchase and use. (Franchise Agreement, Sections 5.10 and 5.11)

Approve all proposed uses of Camp Margaritaville Intellectual Property. (Franchise Agreement, Sections 5.01-5.09, and Article VIII)

We currently do not require you to expend a certain amount on local advertising, but we expect that you will conduct local advertising. Before you use them, you must obtain our approval of all advertising, marketing, promotional, and public relations plans, programs, and materials that you desire to use or in which you or the Resort desire to participate and which reference any of the Camp Margaritaville Intellectual Property. This includes any materials or use of the Camp Margaritaville Intellectual Property in digital, electronic, computerized, or other form, such as on a Travel Services Website. If you do not receive written approval within 15 business days after we receive the materials, they are deemed rejected. You may not use any advertising, marketing, promotional, or public relations materials or engage in any plans or programs which reference any of the Camp Margaritaville Intellectual Property that we have not approved. You must discontinue using any previously approved materials and engaging in any previously approved plans or programs within the timeframe we specify after you receive written notice from us.

In addition to the Marketing Program, we will undertake the ongoing development and maintenance of a website for Camp Margaritaville Resorts (and, at our option, other Margaritaville-affiliated hotels) (the "Camp Margaritaville System Website") in consideration for a monthly fee (the "Property Website Package Fee"). We will provide each Camp Margaritaville Resort a separate webpage on the Camp Margaritaville System Website which shall be converted to a "Resort Website" in exchange for your payment of the Property Website Package Fee. In such event, the Resort Website shall be deemed part of the Camp Margaritaville System Website. You must periodically provide us (or our designee) all information and other materials concerning the Resort that we periodically request relating to the Resort Website and promptly notify us whenever any information concerning the Resort on the Resort Website is no longer accurate. By providing Resort-related information and materials, you are representing to us that they are accurate and not misleading and do not infringe any third party's intellectual property or other rights. We have the final decision about all information or materials appearing on the Camp Margaritaville System Website, including the Resort Website. We own all intellectual property rights and other rights in and to the Camp

Unless and until you obtain our prior approval, you may not develop, maintain or authorize any website or other electronic medium, including any apps (other than the Camp Margaritaville System Website) that has the word "Margaritaville," any similar word, or any of the Camp Margaritaville Intellectual Property, as part of its domain name or URL or that accepts reservations for the Resort (other than through an approved link to a Camp Margaritaville System Website) or otherwise sells any products or services associated with the Resort or any of the Camp Margaritaville Intellectual Property. You may not develop, maintain, or authorize any other website, app, distribution platform, other online presence or other electronic medium that describes or in any other way promotes the Resort or displays any of the Camp Margaritaville Intellectual Property. You may not purchase any web domains or claim any social media handles for your Resort, including owning or controlling any DNS records. We will claim and purchase all related domains and retain ownership of them while granting you access as per our policies and guidelines. Subject to our approval, you may use social media (which includes Facebook, Tik Tok, X (f/k/a Twitter), Instagram, Snapchat, YouTube, and similar online social media platforms) in conjunction with advertising or marketing your Resort, in compliance with our social media policy as set forth in the Manual or otherwise in writing.

Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 46–55)