Who is the only person permitted to upload referral leads into the Platform for a Camp Margaritaville franchise?
Camp_Margaritaville Franchise · 2025 FDDAnswer from 2025 FDD Document
Create and maintain an enterprise group lead referral program for cross-selling between Margaritaville branded hospitality locations (hotels, resorts, RV resorts, restaurants). Identify a third party platform by which to manage the program, create rules and regulations and processes around how group leads are sourced/received and establish a commission program to help cover costs. The platform identified is ShareIt Online by I-Sites and will be white labeled by Margaritaville with a branded name (the "Platform").
Technical: The application will be designed to function in a variety of standard desktop resolutions, the smallest being 1280x720. The application has been tested and willfunction in the following, recommended, browsers:
- Google Chrome 101.0
- Firefox 88.0
- Safari 13.0
- Microsoft Edge 96.0
Source: Item 23 — RECEIPTS (FDD pages 72–406)
What This Means (2025 FDD)
The 2025 Camp Margaritaville FDD describes a group lead referral program managed through a branded platform called "the Platform." According to Exhibit F, Margaritaville Enterprises, LLC has an agreement with a website marketing services provider (the "Provider") to manage this platform. The FDD specifies that the application will function in standard desktop resolutions and has been tested for compatibility with specific browsers like Google Chrome, Firefox, Safari, and Microsoft Edge.
The FDD indicates that Camp Margaritaville negotiates agreements with technology providers for systems necessary to run the resort, including a group sales referral platform. Franchisees are required to participate in programs like the Gift Card Program and may be required to procure technology from specific providers. However, the FDD does not explicitly state who is authorized to upload referral leads into the Platform.
While the FDD details the existence of a group sales referral program and the technology involved, it does not specify which party (Margaritaville, the franchisee, or the Provider) is responsible for uploading referral leads into the Platform. A prospective franchisee should seek clarification from Camp Margaritaville regarding the specific procedures and responsibilities related to lead submission within the group sales referral program.