Is participation in the Margaritaville Perks Loyalty Program optional or mandatory for Camp Margaritaville franchisees?
Camp_Margaritaville Franchise · 2025 FDDAnswer from 2025 FDD Document
ent attached as Exhibit E to the Franchise Agreement. This fee is not refundable.
Loyalty Program Set-up Fee
We have established Margaritaville Perks, a loyalty program to allow members to redeem awards for stays at Camp Margaritaville Resorts or otherwise enjoy Margaritaville-branded products and services ("Loyalty Program"). You must participate in the Loyalty Program. You must pay us a $3,000 one-time flat fee to set up your Resort on the Loyalty Program. You must agree to the Loyalty Program Terms of Use incorporated by r
Source: Item 5 — INITIAL FEES (FDD pages 18–20)
What This Means (2025 FDD)
According to Camp Margaritaville's 2025 Franchise Disclosure Document, participation in the Margaritaville Perks Loyalty Program is mandatory for franchisees. The Loyalty Program, named Margaritaville Perks, allows members to redeem awards for stays at Camp Margaritaville Resorts or enjoy Margaritaville-branded products and services.
As a Camp Margaritaville franchisee, you are required to participate in the Loyalty Program and must pay a one-time flat fee of $3,000 to set up your resort on the program. This fee is non-refundable. Additionally, franchisees must agree to the Loyalty Program Terms of Use, which are incorporated by reference into the Technology Agreement attached as Exhibit E to the Franchise Agreement.
Mandatory loyalty programs are common in franchising, particularly in the hospitality and retail sectors. They aim to create brand loyalty and encourage repeat business across all franchise locations. For Camp Margaritaville, this ensures a consistent customer experience and allows customers to earn and redeem rewards across the entire system. The $3,000 fee is an initial investment to integrate the franchisee's location into the existing Margaritaville Perks infrastructure.