Is participation in the Loyalty Program optional for Camp Margaritaville franchisees?
Camp_Margaritaville Franchise · 2025 FDDAnswer from 2025 FDD Document
You must participate in the Loyalty Program and contribute fees set forth in Items 5, 6, and 7. You must provide at least 8 rewards ("Perks") for members to choose from. These fees and costs are in addition to the Marketing Fee you are required to pay us.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 46–55)
What This Means (2025 FDD)
According to Camp Margaritaville's 2025 Franchise Disclosure Document, participation in the Loyalty Program is mandatory for franchisees. The FDD states that franchisees "must participate" in the program.
As a participant in the Loyalty Program, Camp Margaritaville franchisees are obligated to contribute fees as outlined in Items 5, 6, and 7 of the FDD. Additionally, franchisees must offer a minimum of 8 rewards, referred to as "Perks", for loyalty program members to select from.
The fees and costs associated with the Loyalty Program are separate from, and in addition to, the Marketing Fee that franchisees are already required to pay to Camp Margaritaville. This means franchisees need to budget for these additional expenses when considering the overall costs of operating a Camp Margaritaville franchise.