What is the one-time implementation fee for the Brand Affinity and Perks Program at Camp Margaritaville?
Camp_Margaritaville Franchise · 2025 FDDAnswer from 2025 FDD Document
determine the value of the reward that member is presented with at the time of booking. Additional perks may be offered based on lifetime value spend and the number of times that member has interacted with the Margaritaville brand.
- 1.3 Required Participation. Customer agrees to participate in and pay all costs and fees described in Section 2 related to operating the Brand Affinity and Perks Program at Customer's Resort. Customer agrees and acknowledges that Customer's Resort shall not participate in any affinity or loyalty program other than the Brand Affinity and Perks Program offered by Margaritaville.
- 1.4 Brand Affinity and Perks Program Updates. Margaritaville retains the right to make changes to and update the Brand Affinity and Perks
Source: Item 23 — RECEIPTS (FDD pages 72–406)
What This Means (2025 FDD)
According to Camp Margaritaville's 2025 Franchise Disclosure Document, franchisees must participate in the Brand Affinity and Perks Program. This program aims to encourage direct bookings by offering personalized perks to members.
The initial implementation fee for the Brand Affinity and Perks Program is a one-time flat fee of $5,000. In addition to the implementation fee, franchisees will incur a monthly fee of $10 per room. Franchisees are also responsible for covering the costs of the on-property perks, estimated to be 5% of the room revenue on the perk member's reservation.
It is important to note that these fees are introductory and subject to change annually, with any increase not exceeding 3% per year. Franchisees are obligated to execute and deliver the Brand Affinity and Perks Program consistently, offering the minimum perks specified in the manual and providing the guest-selected perk to each member upon their visit.