Can MVE make changes to the Proprietary Technology used in a Camp Margaritaville franchise?
Camp_Margaritaville Franchise · 2025 FDDAnswer from 2025 FDD Document
ness, access to capital, and criminal history;
- (e) Franchisee is still the owner of the Site or to the extent the Site is subject to a lease has secured the right to continue operating at the Site for the Renewal Term and provided to Franchisor a copy of any related leasehold documents;
- (f) If required by Franchisor, Franchisee remodels the Resort to Franchisor's then-current brand image and technological standards for Camp Margaritaville Resorts within 6 months after the expiration of the Initial Term, which may be set forth in a new property improvement plan and/or technology improvement plan. "Remodel" shall mean to refurbish and remodel the Resort, at Franchisee's expense, to conform to the then-current standards for the Camp Margaritaville System, design and decor, fixtures, furnishings, equipment, technology, trade dress, color scheme and presentation of Margaritaville Intellectual Property consistent with the design concepts then in effect for new RV resorts using the Camp Margaritaville System, including, without limitation, such structural changes, remodeling, redecoration and other modifications to existing improvements as Franchisor deems necessary in its commercially reasonable judgment. Maintenance and repair are not, on their own, a Remodel, nor is Franchisee's acquisition of new or additional equipment or signage due to new or improved System Standards;
- (g) Franchisee has attended all mandatory annual conventions or other mandatory meetings during the Initial Term, unless attendance was excused by Franchisor;
Source: Item 23 — RECEIPTS (FDD pages 72–406)
What This Means (2025 FDD)
According to Camp Margaritaville's 2025 Franchise Disclosure Document, franchisees may be required to update their technology systems to meet the franchisor's current standards. Specifically, if a franchisee is renewing their franchise agreement, Camp Margaritaville can require them to remodel the Resort to the franchisor's then-current brand image and technological standards within 6 months after the initial term expires. This may be detailed in a new technology improvement plan.
Furthermore, if a franchisee transfers their agreement, the transferee may be required to update the Resort's technology systems to Camp Margaritaville's then-current technology systems, potentially outlined in a new technology improvement plan. These updates ensure that all Camp Margaritaville locations maintain a consistent brand image and technological standard.
The term "Remodel" includes refurbishing and remodeling the Resort at the franchisee's expense to conform to the current standards for the Camp Margaritaville system, including technology. This encompasses the design, decor, fixtures, furnishings, equipment, trade dress, color scheme, and presentation of Margaritaville Intellectual Property. This also includes structural changes, remodeling, redecoration, and other modifications deemed necessary by the franchisor. Franchisees are responsible for the costs associated with these technology updates and remodels, which can be a significant financial consideration when renewing or transferring a franchise.