What is the monthly fee for the Brand Affinity and Perks Program at Camp Margaritaville, per room?
Camp_Margaritaville Franchise · 2025 FDDAnswer from 2025 FDD Document
determine the value of the reward that member is presented with at the time of booking. Additional perks may be offered based on lifetime value spend and the number of times that member has interacted with the Margaritaville brand.
- 1.3 Required Participation. Customer agrees to participate in and pay all costs and fees described in Section 2 related to operating the Brand Affinity and Perks Program at Customer's Resort. Customer agrees and acknowledges that Customer's Resort shall not participate in any affinity or loyalty program other than the Brand Affinity and Perks Program offered by Margaritaville.
- 1.4 Brand Affinity and Perks Program Updates. Margaritaville retains the right to make changes to and update the Brand Affinity and Perks
Source: Item 23 — RECEIPTS (FDD pages 72–406)
What This Means (2025 FDD)
According to Camp Margaritaville's 2025 Franchise Disclosure Document, franchisees must participate in the Brand Affinity and Perks Program. The monthly fee for this program is $10.00 per room. This fee is subject to change annually, but any increase will not exceed 3% per year.
This means that a Camp Margaritaville franchisee with, for example, 100 rooms would pay $1,000 per month for the Brand Affinity and Perks Program. This cost is in addition to a one-time implementation fee of $5,000. Franchisees are also responsible for covering the costs of the on-property perks offered to members of the program, estimated to be 5% of the room revenue on perk member reservations.
The Brand Affinity and Perks Program is designed to encourage guests to book directly with Camp Margaritaville by offering personalized perks. These perks are intended to increase guest interaction and frequency, with the types and costs of perks reviewed by Margaritaville annually. Franchisees must adhere to the Margaritaville Perks Program Manual and ensure their staff is trained to enroll new guests and track perks members.
Camp Margaritaville retains the right to modify the Brand Affinity and Perks Program, but changes should not significantly increase costs for the franchisee. If additional costs are required, Camp Margaritaville will attempt to develop strategies to increase direct booking revenues. Franchisees are obligated to provide the necessary data to Camp Margaritaville to operate and improve the program, and Camp Margaritaville owns all guest data derived from the program.