How is the Marketing Fee calculated for Dwellings at Camp Margaritaville?

According to Camp Margaritaville's 2025 Franchise Disclosure Document, the Marketing Fee for Dwellings is calculated based on Gross Rental Revenue. This clarifies that the standard Marketing Fee, as detailed in Section 6.03 of the Franchise Agreement, will use Gross Rental Revenue from the Dwellings as its basis.

This means that a percentage of the revenue generated from renting out the Dwellings at the Camp Margaritaville location will be allocated towards the Marketing Fee. This fee contributes to Camp Margaritaville's broader marketing efforts, which may include local, regional, or national advertising, brand building, website development, and other activities aimed at promoting the Camp Margaritaville System.

For a prospective franchisee, understanding this calculation is crucial for financial planning. It's important to factor in the expected Gross Rental Revenue from Dwellings to accurately budget for the ongoing Marketing Fee. Franchisees should also be aware that the franchisor has sole authority over the Marketing Program and how the fees are spent, with no fiduciary obligation to franchisees regarding the Marketing Program.