Who leads the Hospitality Department that administers and directs all of the initial training for a Camp Margaritaville franchise?
Camp_Margaritaville Franchise · 2025 FDDAnswer from 2025 FDD Document
ts and expenses we incur because of your failure to open on time, including amounts we pay to customers whose reservations are canceled. (Franchise Agreement, Article II).
Training
Our current required initial training program includes both off-site training for the Key Personnel and onsite training for all personnel. Except for the optional training we describe below, all initial training is mandatory, occurs on an individual, as-needed basis according to the development and construction schedule of your Resort, and must be completed to our satisfaction. Our Hospitality Department administers and directs all of our initial training in coordination with our corporate operations team. Dan Leonard, our President, Hospitality, leads the Hospitality Department. He has over 30 years of experience in the hospitality industry and 26 years of experience with us and our affiliates in operations and learning roles. Brad Schwaeble, our Chief Operating Officer, Hospitality, is responsible for the opening, brand operations and brand compliance of our hospitality business. He has 25 years of experience in the hospitality industry and 26 years of experience with us and our affiliates in operations and learning roles. Cate Farmer, our Senior Vice President, Hotels and Resorts, has 30 years of experience in the hospitality industry, including over 10 years with us and our franchisees in operational roles. Adam Bocken, our Vice President of Training and Development, is responsible for administering our training programs. He has over 16 years of experience with us and our affiliates in training and HR roles. We also have a staff of training professionals who conduct various training programs. These staff members typically have at least 10 years of experience in the hospitality industry and at least 5 years of experience with us or our affiliates. The Manual, videos, charts, pamphlets, and other training aids serve as the instructional materials for the training programs. You must pay us the fees and expenses described in Item 5 and 6 and all travel and living expenses (including travel, lodging, food and beverage, and miscellaneous charges) for your personnel. We esti
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 46–55)
What This Means (2025 FDD)
According to Camp Margaritaville's 2025 Franchise Disclosure Document, the Hospitality Department administers and directs all initial training in coordination with the corporate operations team. Dan Leonard, the President of Hospitality, leads the Hospitality Department. He has over 30 years of experience in the hospitality industry and 26 years of experience with Camp Margaritaville and its affiliates in operations and learning roles. Brad Schwaeble, the Chief Operating Officer of Hospitality, is responsible for the opening, brand operations, and brand compliance of the hospitality business. He has 25 years of experience in the hospitality industry and 26 years of experience with Camp Margaritaville and its affiliates in operations and learning roles. Cate Farmer, the Senior Vice President of Hotels and Resorts, has 30 years of experience in the hospitality industry, including over 10 years with Camp Margaritaville and its franchisees in operational roles. Adam Bocken, the Vice President of Training and Development, is responsible for administering the training programs and has over 16 years of experience with Camp Margaritaville and its affiliates in training and HR roles.
Camp Margaritaville also employs a staff of training professionals who conduct various training programs. These staff members typically have at least 10 years of experience in the hospitality industry and at least 5 years of experience with Camp Margaritaville or its affiliates. The training programs utilize the Manual, videos, charts, pamphlets, and other training aids as instructional materials. Franchisees are responsible for covering the fees and expenses outlined in Items 5 and 6, as well as all travel and living expenses for their personnel. The estimated total costs for initial training and related expenses range from $25,000 to $100,000, and these payments are non-refundable.
Camp Margaritaville also provides a task force to assist in onsite pre-opening training for the Resort approximately 30 days prior to opening. The task force may include personnel employed directly by Camp Margaritaville or personnel from existing Camp Margaritaville Resorts or other Margaritaville-branded venues. Camp Margaritaville is responsible for any costs associated with their personnel, while the franchisee is responsible for any other costs relating to the task force, including costs related to personnel from existing Camp Margaritaville Resorts or other Margaritaville-branded venues. The task force training typically lasts between 10 to 14 days. There is no fee for the training by the task force, but the franchisee will cover the expenses for Camp Margaritaville's personnel to provide the training. If the franchisee is not able to demonstrate compliance with Camp Margaritaville's System Standards after 14 days of training at the Resort, then the trainers may stay longer until compliance is demonstrated. In such event, the franchisee will be required to pay $500 per day per trainer for each additional day they remain until compliance with System Standards is achieved, in addition to the task force's additional expenses associated with their extended stay.