What is included in the definition of 'Amenities Intellectual Property' for Camp Margaritaville franchises?

According to Camp Margaritaville's 2025 Franchise Disclosure Document, 'Amenities Intellectual Property' encompasses all trademarks, trade dress, and other intellectual property licensed by the franchisor. This intellectual property is specifically used in connection with the amenities authorized for the Camp Margaritaville resort.

For a prospective franchisee, this means that the right to use certain trademarks and branding elements related to the amenities offered at their Camp Margaritaville location is part of the franchise agreement. These trademarks and branding elements are protected by law, and the franchisee must adhere to the franchisor's guidelines and standards when using them. This ensures consistency across all Camp Margaritaville locations and helps maintain the brand's reputation.

The FDD specifies that all 'Amenities Intellectual Property' is considered part of the broader 'Camp Margaritaville Intellectual Property.' This means that the same rules and regulations that apply to the overall Camp Margaritaville brand also apply to the intellectual property associated with specific amenities. Franchisees need to be aware of these regulations and ensure they are in compliance to avoid any legal issues or breaches of the franchise agreement.