Are Camp Margaritaville franchisees required to participate in secret shopper programs?
Camp_Margaritaville Franchise · 2025 FDDAnswer from 2025 FDD Document
(xii) secret shopper programs, guest relations programs, and guest complaints and resolution programs, including reimbursing dissatisfied guests for their costs of staying at the Resort and participating in other guest satisfaction programs in the manner Franchisor periodically specifies;
(iii) Secret Shopper Report. Franchisor will conduct comprehensive system-wide secret shopper reports that must achieve a minimum score as described in the Manual.
(iv) Online Reputation. Franchisee shall be required to maintain minimum online reputation scores to be set by Franchisor in its sole discretion.
(v) Food Safety and Sanitation Audits. In addition to or as a part of a Quality Assurance Audit, Franchisee may also be required, on a quarterly basis at Franchisee's expense, to participate in food safety and sanitation audits conducted by Franchisor or its designated agent.
The score required to pass each of the quality measures set forth above shall be set from time to time by Franchisor and communicated in writing as part of the System Standards. Failure of the Resort to meet the required standard for any other quality assurance measure described in this Section 4.16(c) may also result in additional Quality Assurance Audits by Franchisor which shall be conducted and paid for in compliance with Section 4
Source: Item 23 — RECEIPTS (FDD pages 72–406)
What This Means (2025 FDD)
Yes, according to Camp Margaritaville's 2025 Franchise Disclosure Document, franchisees are required to participate in secret shopper programs. Specifically, Camp Margaritaville will conduct system-wide secret shopper reports that franchisees must achieve a minimum score on, as described in the Manual.
In addition to secret shopper reports, Camp Margaritaville franchisees must also maintain minimum online reputation scores, which are set by the franchisor. Franchisees may also be required to participate in food safety and sanitation audits on a quarterly basis, conducted by Camp Margaritaville or its designated agent, at the franchisee's expense.
The score required to pass each of the quality measures is set by Camp Margaritaville and communicated in writing as part of the System Standards. Failure to meet the required standard for any quality assurance measure may result in additional Quality Assurance Audits by Camp Margaritaville, which the franchisee will be required to pay for.