What is the Camp Margaritaville franchisee's obligation regarding the synchronization of reservation systems at the property?
Camp_Margaritaville Franchise · 2025 FDDAnswer from 2025 FDD Document
- (xvii) participation in and compliance with the terms of all of Franchisor's mandatory marketing, reservation service, website/CMS platform and analytics, social media platforms and structure, photography and videography program rate and inventory management, advertising, cooperative advertising, guest frequency, social responsibility, discount or promotional, customer award, customer loyalty, Internet, computer, training, financial reporting and operating programs, including: (i) an approved PMS that interfaces with the CRS or any other central reservation system Franchisor periodically adopts; and (ii) a financial reporting software or service of Franchisor's choosing to interface with the Resort's POS/PMS system and transmit to Franchisor real-time data related to revenue and overall resort performance.
Margaritaville and the CRS Supplier will offer a Property's accommodations for bookings using the availability, rates and descriptive content supplied or entered into the CR System by Customer or the Property. The CRS Supplier will issue a confirmation for all reservation requests made through the CR System at the rates and availability entered or supplied by Customer or a Property. Customer agrees that it has the obligation to keep all Property information current, up-to-date and accurate in all databases and to keep the holder of a
- confirmed reservation (or his agent or representative) informed of any developments affecting the reservation.
Except in the event of CR System errors attributable to Margaritaville or its CRS Supplier, to include any delay or breach of a Service Level Agreement or failure by Margaritaville or the CRS Supplier to reconcile Customer's PMS to the CR System, Customer understands and agrees with Margaritaville, to honor the confirmed reservation of the holder of a reservation confirmed on behalf of a Property through the CR System at the rate, terms and for the period of the stay so confirmed.
Customer agrees that it will be responsible to obtain comparable accommodations, goods or services, at no greater cost, for any holder of a reservation for whom a booking has been confirmed and for whom no accommodations, goods and/or services are available upon the terms confirmed upon arrival.
Customer also agrees to cover the reasonable expenses incurred by the guest in obtaining such accommodations and services.
Margaritaville acknowledges and agrees that, to the extent any such discrepancy in availability is due to a failure of Margaritaville's or its CRS Supplier's interface or other breach of Margaritaville's or its CRS Supplier's obligations, Margaritaville shall be liable for the costs of such comparable accommodations and reasonable expenses.
Source: Item 23 — RECEIPTS (FDD pages 72–406)
What This Means (2025 FDD)
According to Camp Margaritaville's 2025 Franchise Disclosure Document, franchisees must use an approved Property Management System (PMS) that interfaces with Camp Margaritaville's Central Reservation System (CRS) or any other central reservation system that Camp Margaritaville adopts. Franchisees must also use financial reporting software chosen by Camp Margaritaville that interfaces with the Resort's Point of Sale/PMS system to transmit real-time data related to revenue and overall resort performance to Camp Margaritaville. Camp Margaritaville retains the right to collect any and all data and information that relates to the overall performance of the Resort.
Camp Margaritaville and its CRS Supplier will offer a Property's accommodations for bookings using the availability, rates, and descriptive content supplied or entered into the CR System by the franchisee or the Property. The CRS Supplier will issue a confirmation for all reservation requests made through the CR System at the rates and availability entered or supplied by the franchisee or a Property. The franchisee agrees that it has the obligation to keep all Property information current, up-to-date, and accurate in all databases and to keep the holder of a confirmed reservation informed of any developments affecting the reservation.
Except in the event of CR System errors attributable to Camp Margaritaville or its CRS Supplier, the franchisee agrees to honor the confirmed reservation of the holder of a reservation confirmed on behalf of a Property through the CR System at the rate, terms, and for the period of the stay so confirmed. The franchisee agrees that it will be responsible to obtain comparable accommodations, goods, or services, at no greater cost, for any holder of a reservation for whom a booking has been confirmed and for whom no accommodations, goods, and/or services are available upon the terms confirmed upon arrival. The franchisee also agrees to cover the reasonable expenses incurred by the guest in obtaining such accommodations and services. Camp Margaritaville acknowledges and agrees that, to the extent any such discrepancy in availability is due to a failure of Camp Margaritaville's or its CRS Supplier's interface or other breach of Camp Margaritaville's or its CRS Supplier's obligations, Camp Margaritaville shall be liable for the costs of such comparable accommodations and reasonable expenses.
These requirements ensure brand consistency and allow Camp Margaritaville to monitor performance and maintain quality control across all franchise locations. Franchisees should be prepared to invest in and maintain compatible technology systems and to adhere to Camp Margaritaville's standards for data management and customer service related to reservations.