What must a Camp Margaritaville franchisee sell in retail store FBR Units?

According to Camp Margaritaville's 2025 Franchise Disclosure Document, if a franchisee is granted the opportunity to operate a Margaritaville-branded retail store as an FBR (Franchise Business Rider) Unit within their resort, they are required to sell Margaritaville branded or themed merchandise, in addition to other relevant retail items. These items are collectively referred to as "Merchandise".

This requirement ensures brand consistency across all Camp Margaritaville locations and helps to reinforce the Margaritaville lifestyle brand. By offering branded merchandise, franchisees can capitalize on the brand's recognition and appeal, potentially driving additional revenue.

Prospective franchisees should carefully consider the implications of this requirement, including the cost of sourcing and stocking branded merchandise, as well as the potential impact on their overall retail strategy. It is important to understand what constitutes "relevant retail items" beyond the branded merchandise and how much flexibility franchisees have in selecting these additional items. Franchisees should also inquire about any specific requirements or guidelines related to the display and promotion of Margaritaville branded merchandise within the retail store.