What is a Camp Margaritaville franchisee required to use the Resort and its premises for?

• (c) Franchisee must at all times ensure that the Resort is operated in compliance with the Camp Margaritaville System, the Manual, and all other written System Standards. System Standards may regulate, among other things:
  • (i) any aspect of the Resort's operation which impact the reputation and goodwill of the brand;
  • (ii) standards relating to the design, maintenance, décor, life safety, cleanliness, and sanitation, including periodic cleaning, repainting, and redecorating of the Resort in compliance with the Camp Margaritaville System;
  • (iii) the provision of efficient, courteous, competent, prompt, and high-quality service to the public;
  • (iv) quality standards and the types of services, concessions, amenities, and other items that Franchisee may or must use, promote, or offer at the Resort;
  • (v) standards and specifications for FF&E, supplies, and other goods and services that the Resort uses or sells;
  • (vi) standards for the Resort technology and other system components;
  • (vii) use of the Camp Margaritaville Intellectual Property, including the display, style, location, and type of signage and all uses of the Camp Margaritaville Intellectual Property and/or references to the Resort in connection with any social networking or social media sites or tools;
  • (viii) directory and reservation service listings of the Resort and methods for using required and authorized technology systems;
  • (ix) creating a favorable response to the name "Camp Margaritaville Resorts" and the names of any brand extensions, other Camp Margaritaville Intellectual Property, and brand-specific programs bearing the "Margaritaville" name;
  • (x) honoring all nationally recognized credit cards and other payment mechanisms that Franchisor periodically designates and entering into all necessary credit card and other agreements with the issuers of those cards and other applicable parties;
  • (xi) complimentary and reduced-rate Overnight Accommodation policies applicable to all similarly situated Camp Margaritaville Resorts (subject to Reasonable Deviations);
  • (xii) secret shopper programs, guest relations programs, and guest complaints and resolution programs, including reimbursing dissatisfied guests for their costs of staying at the Resort and participating in other guest satisfaction programs in the manner Franchisor periodically specifies;
  • (xiii) delivering to Franchisor or otherwise providing Franchisor access to the Guest Profile Data as described in Section 4.05;
  • (xiv) record retention policies and programs;

Source: Item 23 — RECEIPTS (FDD pages 72–406)