Is a Camp Margaritaville franchisee required to feature Landshark Lager® at their location?

According to Camp Margaritaville's 2025 Franchise Disclosure Document, franchisees are required to feature Landshark Lager® at their locations. Specifically, franchisees must feature Landshark Lager® and other Margaritaville®-branded alcohol beverages as preferred products, alongside other third-party brands. This requirement ensures brand consistency and promotes Margaritaville-branded products within the Camp Margaritaville system.

This requirement means that franchisees must prioritize these specific alcoholic beverages in their offerings. While they can offer other brands, Landshark Lager® and Margaritaville®-branded beverages should be prominently featured. This could involve preferential placement on menus, prominent display at the bar, or active promotion by staff.

It is important for prospective franchisees to understand that this requirement is part of Camp Margaritaville's System Standards, which franchisees must adhere to. While the FDD does not specify the exact percentage or proportion of alcohol sales that must come from these preferred products, the term "preferred products" indicates a clear expectation from the franchisor that these brands will be given prominence. Franchisees should discuss with Camp Margaritaville the specific expectations around featuring these products to fully understand the implications for their business.