What must a Camp Margaritaville franchisee do regarding the licensed URL if they develop a website?
Camp_Margaritaville Franchise · 2025 FDDAnswer from 2025 FDD Document
Unless and until Franchisee obtains Franchisor's prior approval, Franchisee may not develop, maintain or authorize any Website or other electronic medium, including any apps (other than the Resort System Website) that has the word "Margaritaville," any similar word, or any of the Camp Margaritaville Intellectual Property, as part of its domain name or URL or that accepts reservations for the Resort (other than through an approved link to a Resort System Website) or otherwise sells any products or services associated with the Resort or any of the Camp Margaritaville Intellectual Property. Franchisee may not develop, maintain, or authorize any other Website, app, distribution platform, other online presence or other electronic medium that describes or in any other way promotes the Resort or displays any of the Camp Margaritaville Intellectual Property. Franchisee may not purchase any web domains or claim any social media handles for Franchisee's Resort, including owning or controlling any DNS records. Franchisor will claim and purchase all related domains and retain ownership of them while granting Franchisee access as per Franchisor's policies and guidelines. Subject to Franchisor's approval, Franchisee may use social media (which includes Facebook, Tik Tok, X (f/k/a Twitter), Instagram, Snapchat, YouTube, and similar online social media platforms) in conjunction with advertising or marketing Franchisee's Resort, in compliance with Franchisor's social media policy as set forth in the Manual or otherwise in writing. With Franchisor's approval in Franchisor's sole discretion, Franchisee may authorize any Travel Services Website to list and promote the Resort together with other resorts. Franchisee
Source: Item 23 — RECEIPTS (FDD pages 72–406)
What This Means (2025 FDD)
According to the 2025 Camp Margaritaville FDD, franchisees face specific restrictions regarding website development and URLs. Unless they receive prior approval from Camp Margaritaville, franchisees cannot develop or maintain any website or electronic medium, including apps, that include "Margaritaville" or similar wording, or any of Camp Margaritaville's intellectual property in its domain name or URL. This also applies to websites that accept reservations (except through approved links) or sell products/services associated with Camp Margaritaville's intellectual property.
Camp Margaritaville franchisees are also prohibited from creating any website, app, online presence, or electronic medium that promotes the resort or displays Camp Margaritaville's intellectual property without prior consent. Furthermore, franchisees cannot purchase web domains or claim social media handles for their resort; Camp Margaritaville will claim and purchase all related domains, retaining ownership while granting access to the franchisee according to their policies.
If a franchisee wants to use social media for advertising, it must comply with Camp Margaritaville's social media policy. With Camp Margaritaville's approval, a franchisee may authorize Travel Services Websites to list and promote the resort alongside other resorts, but they must submit all proposed uses of Camp Margaritaville's intellectual property for approval. These strict controls ensure brand consistency and protect Camp Margaritaville's online presence.