Can a Camp Margaritaville franchisee commercialize the Camp Margaritaville Intellectual Property without express approval?

Your rights to use the Camp Margaritaville Intellectual Property are limited to the establishment, operation, and promotion of a Resort (including any Selected Amenities you are allowed to establish through an executed Amenities Rider) at and from the approved site as specifically provided for in the Franchise Agreement. The rights granted to you do not include any rights to brand and operate other facilities at your Resort utilizing the Camp Margaritaville Intellectual Property or any other Margaritaville-related intellectual property, except as expressly approved in advance by us, in our sole discretion. You may not otherwise commercialize or utilize, whether or not for profit, any of the Camp Margaritaville Intellectual Property.

must submit for Franchisor's approval all proposed uses of the Camp Margaritaville Intellectual Property, references to the Resort, links to a Resort System Website, and other information concerning a Travel Services Website. Franchisor will not unreasonably withhold Franchisor's approval of Franchisee's use of a Travel Services Website. Franchisor may implement and periodically modify, and Franchisee must comply with, System Standards relating to any Travel Services Websites and other electronic uses of the Camp Margaritaville Intellectual Property, and may withdraw Franchisor's approval of any Website, other online presence or other electronic medium that no longer meets Franchisor's System Standards.

All ideas, concepts, techniques, or materials relating to the Resort or the Camp Margaritaville System or derivations or modifications of the Camp Margaritaville Intellectual Property or any other element of the Camp Margaritaville System (collectively, the "Innovations"), whether or not protectable intellectual property and whether created by Franchisee or its Owners, employees or contractors, must be promptly disclosed to Franchisor and will be deemed to be Franchisor's sole and exclusive property, part of the System and the Camp Margaritaville Intellectual Property, and works made for hire for Franchisor. To the extent any Innovation does not qualify as a work made for hire for Franchisor, by this Section Franchisee assigns ownership of that Innovation, and all related rights to that Innovation, to Franchisor and agrees to sign (and to cause its Owners, employees and contractors to sign) whatever assignment or other documents Franchisor requests to evidence Franchisor's ownership or to help

Franchisee must obtain prior written approval from Franchisor for all advertising, marketing, promotional, and public relations plans, programs, and materials that Franchisee desires to use or in which Franchisee or the Resort desire to participate and which reference any of the Camp Margaritaville Intellectual Property. This includes any materials or use of the Camp Margaritaville Intellectual Property in digital, electronic, computerized, or other form, such as on a Travel Services Website. If Franchisee does not receive written approval within 15 business days after Franchisor receives the materials, they are deemed rejected. Franchisee may not use any advertising, marketing, promotional, or public relations materials or engage in any plans or programs which reference any of the Camp Margaritaville Intellectual Property that Franchisor has not approved or has rejected. Franchisee must discontinue using any previously approved materials and engaging in any previously approved plans or programs within the timeframe Franchisor specifies after Franchisee receives written notice from Franchisor.

Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD pages 63–64)