Where can I find information about Prohibited Marketing Channels for Camp Margaritaville?
Camp_Margaritaville Franchise · 2025 FDDAnswer from 2025 FDD Document
pchat, YouTube, and similar online social media platforms) in conjunction with advertising or marketing Franchisee's Resort, in compliance with Franchisor's social media policy as set forth in the Manual or otherwise in writing. With Franchisor's approval in Franchisor's sole discretion, Franchisee may authorize any Travel Services Website to list and promote the Resort together with other resorts. Franchisee
must submit for Franchisor's approval all proposed uses of the Camp Margaritaville Intellectual Property, references to the Resort, links to a Resort System Website, and other information concerning a Travel Services Website. Franchisor will not unreasonably withhold Franchisor's approval of Franchisee's use of a Travel Services Website. Franchisor may implement and periodically modify, and Franchisee must comply with, System Standards relating to any Travel Services Websites and other electronic uses of the Camp Margaritaville Intellectual Property, and may withdraw Franchisor's approval of any Website, other online presence or other electronic medium that no longer meets Franchisor's System Standards.
Section 5.14 Local Advertising. Currently, Franchisor does not require Franchisee to expend a certain amount on local advertising, but Franchisor expects that Franchisee will conduct local advertising. Franchisee must obtain prior written approval from Franchisor for all advertising, marketing, promotional, and public relations plans, programs, and materials that Franchisee desires to use or in which Franchisee or the Resort desire to participate and which reference any of the Camp Margaritaville Intellectual Property. This includes any materials or use of the Camp Margaritaville Intellectual Property in digital, electronic, computerized, or other form, such as on a Travel Services Website. If Franchisee does not receive written approval within 15 business days after Franchisor receives the materials, they are deemed rejected. Franchisee may not use any advertising, marketing, promotional, or public relations materials or engage in any plans or programs which reference any of the Camp Margaritaville Intellectual Property that Franchisor has not approved or has rejected. Franchisee must discontinue using any previously approved materials and engaging in any previously approved plans or programs within the timeframe Franchisor specifies after Franchisee receives written notice from Franchisor.
ARTICLE VI. FEES, PAYMENTS AND REPORTING
Section 6.01 Application Fee. Without limiting any other rights under this Agreement, Franchisee shall pay Franchisor a non-refundable application fee upon execution of this Agreement in the amount of $500 per Overnight Accommodation.
Section 6.02 Royalties. In consideration for the rights granted under this Agreement, following the Opening Date, Franchisee shall pay Franchisor a monthly royalty payment equal to 5% of Gross Revenue (the "Royalty").
Section 6.03 Marketing Fee. In addition to the Royalty, as consideration for the Marketing Program, Franchisee shall pay to Franchisor a monthly marketing fee in an amount equal to 1.5% of Gross Revenue ("Marketing Fee"). Franchisor reserves the right to increase or decrease this percentage upon 60 days written notice to Franchisee, provided, however, that the Marketing Fee shall not be increased by more than 0.5% of Gross Revenue per year and the Marketing Fee shall not exceed 3% of Gross Revenue for the Initial Term of this Agreement.
Section 6.04 Fee for Additional Overnight Accommodations. If, during the Term, Franchisee requests Franchisor to approve additional Overnight Accommodations being added at the Resort, Franchisee must request approval in writing from Franchisor and pay an additional application fee equal to $500 per additional Overnight Accommodation requested.
Section 6.05 Other Fees and Payments. In addition to the fees and payments listed in this Article VI, Franchisee agrees to pay any and all other fees or payments provided for in this Agreement as such fees and payments come due.
Source: Item 23 — RECEIPTS (FDD pages 72–406)
What This Means (2025 FDD)
According to the 2025 Camp Margaritaville FDD, Item 23 outlines several restrictions and requirements related to marketing and advertising. While it doesn't explicitly list 'prohibited marketing channels,' it details specific activities that are restricted or require franchisor approval.
Camp Margaritaville requires franchisees to obtain prior written approval from the franchisor for all advertising, marketing, promotional, and public relations plans and materials that reference Camp Margaritaville's intellectual property. This includes digital and electronic materials, such as those used on a Travel Services Website. If approval is not received within 15 business days after the franchisor receives the materials, the materials are considered rejected. Franchisees must also comply with System Standards for Travel Services Websites and other electronic uses of Camp Margaritaville's intellectual property, and the franchisor can withdraw approval of any website or online presence that no longer meets these standards.
Upon termination or expiration of the franchise agreement, franchisees must immediately cease operating all social media pages and online business directory listings associated with Camp Margaritaville, including platforms like Facebook, Instagram, YouTube, TikTok, X (formerly Twitter), Yelp, NextDoor, LinkedIn, and Google. Franchisees must provide the franchisor with all login credentials to assume control of these accounts. The franchisor also has the discretion to demand that franchisees delete or modify these accounts or listings at any time.
Franchisees are restricted from diverting business from any Camp Margaritaville Resorts, authorizing bundling of the hotel in volume deals without franchisor approval, and staffing the hotel with revenue management, sales, or marketing personnel that support non-Margaritaville-branded lodging locations. Franchisees are also prohibited from using consumer reviews of the resort after the termination of the agreement. These measures ensure brand consistency and protect Camp Margaritaville's intellectual property and reputation.