Where can I find information about Email and Direct Marketing for Camp Margaritaville?
Camp_Margaritaville Franchise · 2025 FDDAnswer from 2025 FDD Document
Website. Franchisor may implement and periodically modify, and Franchisee must comply with, System Standards relating to any Travel Services Websites and other electronic uses of the Camp Margaritaville Intellectual Property, and may withdraw Franchisor's approval of any Website, other online presence or other electronic medium that no longer meets Franchisor's System Standards.
Section 5.14 Local Advertising. Currently, Franchisor does not require Franchisee to expend a certain amount on local advertising, but Franchisor expects that Franchisee will conduct local advertising. Franchisee must obtain prior written approval from Franchisor for all advertising, marketing, promotional, and public relations plans, programs, and materials that Franchisee desires to use or in which Franchisee or the Resort desire to participate and which reference any of the Camp Margaritaville Intellectual Property. This includes any materials or use of the Camp Margaritaville Intellectual Property in digital, electronic, computerized, or other form, such as on a Travel Services Website. If Franchisee does not receive written approval within 15 business days after Franchisor receives the materials, they are deemed rejected. Franchisee may not use any advertising, marketing, promotional, or public relations materials or engage in any plans or programs which reference any of the Camp Margaritaville Intellectual Property that Franchisor has not approved or has rejected. Franchisee must discontinue using any previously approved materials and engaging in any previously approved plans or programs within the timeframe Franchisor specifies after Franchisee receives written notice from Franchisor.
ARTICLE VI. FEES, PAYMENTS AND REPORTING
Section 6.01 Application Fee. Without limiting any other rights under this Agreement, Franchisee shall pay Franchisor a non-refundable application fee upon execution of this Agreement in the amount of $500 per Overnight Accommodation.
Section 6.02 Royalties.
Source: Item 23 — RECEIPTS (FDD pages 72–406)
What This Means (2025 FDD)
According to Camp Margaritaville's 2025 Franchise Disclosure Document, details regarding email and direct marketing can be found in Section 5.14, which discusses local advertising. While Camp Margaritaville doesn't mandate a specific amount for local advertising, they expect franchisees to engage in it. All advertising, marketing, promotional, and public relations plans require prior written approval from Camp Margaritaville, especially if they reference Camp Margaritaville's intellectual property. This encompasses materials in digital, electronic, or computerized forms, such as those used on a Travel Services Website.
If a franchisee submits materials and doesn't receive written approval within 15 business days, the materials are considered rejected. Franchisees are prohibited from using any advertising or marketing materials that haven't been approved or have been rejected by Camp Margaritaville. Furthermore, Camp Margaritaville has the authority to direct franchisees to stop using previously approved materials, and the franchisee must comply within the specified timeframe after receiving written notice.
In addition, Section 5.11 states that franchisees must participate in system-wide advertising and marketing activities, materials, and programs as specified by Camp Margaritaville. Franchisees are also expected to advertise and promote the resort in a commercially reasonable manner. These sections collectively outline the guidelines and requirements for advertising and marketing efforts, including the necessity of franchisor approval and adherence to system standards, which would include email and direct marketing.