What are some examples of designations that may indicate confidentiality of information related to Camp Margaritaville?
Camp_Margaritaville Franchise · 2025 FDDAnswer from 2025 FDD Document
the best use of the CRM tools; (iv) reports and data trends; (v) strategies and tactics to improve results; (vi) revenue opportunities; and (vii) packaging and optimization. Customer agrees to promptly communicate to Margaritaville and Connection Platform of all Errors by emailing a report of the problem to Margaritaville contact and Connection Platform tohttps://hapicloud.my.site.com/portal and complying with Margaritaville and/or any requests from Connection Platform in its performance of support services.
- 7. Pricing and Participating Properties. Only Margaritaville-licensed/franchised hotels and resorts will have access to the CRM Services. Pricing shall be as detailed in Schedule 1, attached hereto and incorporated herein by this reference. Customer understands that Margaritaville may increase pricing for all costs set forth herein on a systemwide basis by up to three percent (3%) on an annual basis. Margaritaville shall provide Customer an updated schedule of fees annually.
8. Confidential Information.
(i) Margaritaville and Customer shall each retain in confidence all information transmitted to it by or under authorization of the other party pursuant to or in connection with these CRM Terms of Use in which the disclosing party identifies as being proprietary or confidential or that, by the nature of the circumstances surrounding the disclosure, would in good faith be treated as proprietary and/or confidential ("Confidential Information"). Neither party will make use of the other's party's Confidential Information except pursuant to the terms of these CRM Terms of Use. By way of example, but not limitation the following information is considered Confidential Information: (a) these CRM Terms of Use and its terms, (b) the technology, ideas, formulae, knowhow, documentation, procedures, algorithms and trade secrets embodied in the CRM Services and/or Connection Platform, technical documentation, solution methodology, end user manuals, Documentation and Deliverables, (c) Customer Data, end user ID's and passwords;
Source: Item 23 — RECEIPTS (FDD pages 72–406)
What This Means (2025 FDD)
According to Camp Margaritaville's 2025 Franchise Disclosure Document, several designations may indicate that information is considered confidential. Information transmitted between Margaritaville and a customer that is identified as proprietary or confidential, or that would be treated as such given the circumstances, is considered Confidential Information. This includes the CRM Terms of Use, technology, ideas, formulas, know-how, documentation, procedures, algorithms, and trade secrets embodied in the CRM Services and/or Connection Platform, technical documentation, solution methodology, end-user manuals, documentation, and deliverables. Customer Data, end user IDs, and passwords also fall under this designation. Any other information identified in writing as confidential is also included.
Camp Margaritaville also considers Guest Profile Data and Confidential Information to be protected. A 'Security Incident' is defined as any unauthorized access, acquisition, disclosure, or use of Guest Profile Data or Confidential Information, regardless of whether it is accidental or intentional. This definition extends to unlawful intrusions into the franchisee's information systems or networks that compromise or threaten Guest Profile Data or Confidential Information, result in unauthorized access, or compromise the availability of the franchisee's systems or networks.
Franchisees must recognize these designations and treat the information accordingly. They are obligated to protect this information and use it only as authorized. Failure to do so could result in a breach of the franchise agreement and potential legal consequences. Prospective franchisees should carefully review the sections of the FDD that define Confidential Information and outline their obligations to protect it.